I became OBSESSED with this skill to level up my business.

Want to know one of the least talked about, yet most powerful skills you can develop? 

This is something that can 10x your business, help you get better in sales, help you get a job, become better at content creation, and even potentially help you discover your soulmate. 

I know, that’s a bold statement, but read on and I’ll explain.  

A few years back I was told about the concept of ‘creating a good hook’ when creating posts on LinkedIn. 

If you’ve been in the content game, you already know what a hook is.  

If you don’t know, a hook is an opening statement (or image) in content that attempts to grab the reader's attention so that they want to keep on reading, watching, or listening.  

Most people think, ‘yeah, I get it, use a hook so people stop and read your post’…. 

This email is not about creating hooks… ...

Here are 3 important ‘sales levers’ you can use in your sales process that I LOVE to use! 

Best of all, they can help your clients GET RESULTS by working with you, and keeping you accountable to helping them with results.  

ROI, COI and Infinite returns. 

Most of you have heard of ROI (return on investment).  

ROI is how much an investment in YOU will return for one of your clients.  

If your business helps others to (a) make more money, (b) save more money, or (c) save more time, then make sure you are using this in your marketing and your discussions with your clients. 

Make sure it is quantifiable and make sure you are creating case studies or testimonials.  

Show them that working with you is an investment with a return.  

COI (ROI’s lesser-known brother) 

COI is COST OF INACTION.  

COI could be applicable when your client is losing money, losing time, losing resources or in...

5 𝙁𝙐𝙉 𝙬𝙖𝙮𝙨 𝙩𝙤 10𝙭 𝙮𝙤𝙪𝙧 𝙨𝙖𝙡𝙚𝙨 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡...

(without being sleazy, high pressure or sales-ey)

1- Sales is a transfer of ENTHUSIASM !

Make sure you love what you do, make sure you BELIEVE in your offers, make sure you are bought in on the potential for you to be able to make an impact!

2 - Raise your frequency !

Pause before you hop on a call and check in with yourself to see if you are in a peak state!

If you need to Amp up or dial down your energy try these:

Meditation, visualization, breathwork, affirmations, music.

3 - The question game :

See if you can go an entire call without making a statement, ask only questions! Train yourself to be a master detective!

4 - Role play with a friend

Channel the inner kid in you and do some role playing with a friend or colleague and help each other improve and explore new angles!

5 - Ditch the script !

Stop sounding like a robot. Craft out a script so you have some guidance of where to go next but practice your flow and improvisation so you can sound more...

Want to learn the secret sauce to creating a highly leveraged coaching business? 

I often get asked about how I created a 6 figure business using less than 10 hours per week and one of my favorite tools is using the Value Ladder. 

The "Value Ladder" is a concept popularized by Russell Brunson, a well-known internet marketer and author of the book "Expert Secrets." In essence, a value ladder is a visual representation of how your business can attract and retain customers by offering a range of products or services that increase in value and price as customers move up the ladder.

At the bottom of the ladder, you might offer a free or low-cost product or service, such as a free trial or a low-cost digital download. This is intended to attract new customers and introduce them to your business. As customers become more familiar with your brand and begin to trust you, they may be willing to move up the ladder to more expensive products or services.

For example, after a customer...

Have you ever had a good idea and wanted to monetize it? Today I'll share some tips and best practices on taking that knowledge and turn it into a digital course that can provide some extra income in 2023!

I am a HUGE advocate of Digital Courses and they have changed my life both as a consumer and a creator.

In my first 'real' online business back in 2005 selling automotive racing products, I learned the ropes of selling online, but eventually the business crashed because I was selling merchandise that anyone can sell, thus it became a race to the bottom on margins.

The cool thing about monetizing your knowledge is it can be scaled infinitely and your personal brand is something that can't be taken away.

Yes there will be others teaching what you know, but not in your unique way, also you can cultivate a following and provide solutions (or expose problems) that your audience might not know they had.

Here is a really cool AI tool that can help you take a topic...

Starting an online information-based business can be a great way to make money and have an impact on your community. But with so many different facets, where do you even begin?

In this blog post, we'll discuss the steps required to launch an online information based business as well as all the different offers that can be created such as video tutorials, online courses, e-books, webinars, articles & blog posts, membership sites, group coaching sessions, live coaching sessions and paid podcasts.

1. Choose a Niche or Market – First things first, you need to decide what type of information your business will provide and understand the needs, wants, and desires of those in that market. This will help you tailor your content and services to meet the specific needs of your target audience.

If you are having a hard time knowing your ideal audience or niche, grab my Nail Your Niche workshop and get some clarity around who you can help and how you can help them (plus know the...

In 2019, I set a goal to break the team record in sales.

The number I needed to beat was $4,171,197.

After thousands of hours and millions of dollars circulated, on December 31st we closed the books for the year.

The number I ended up with was $4,190,465.

I had beat the record by .05%.

As you wrap up this year and get ready to crush it in 2023, make sure that you have crystal clarity about what it is that you want.

Most people’s goals or new years resolutions look like this:

· I want to lose more weight.

· I want to be healthier.

· I want to exercise more.

· I want to make more money.

· I want to spend less money.

· I want to live life to the fullest.

The problem with those goals is they are not clear and quantifiable or have a time frame.

For the goal I mentioned above, I had an entire year to bring in $4,171,197.

It was very clear in what it is that I needed to bring in, as well as a time frame to do it.

As you can see in the photo,...

That’s ok if you haven’t is a rarely discussed feature but a great way to measure how well you are utilizing LinkedIn for growing your brand and your business.  

Your LinkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. Your score is updated frequently giving you opportunities to improve! 

Above is a screen shot of my SSI, my number is 81 out of 100.  

If you have a score of 60-70 then you get an additional boost in reach by the algorithm in your content, pretty cool right? Kind of like a video game bonus!  

Here’s what’s shocking: I vastly outperform my peers in the coaching world and this puts me in the top 1% of effectively using LinkedIn. 

The average professional in the coaching world is showing a score of 38!  

Here are the 4 criteria that goes into the SSI number: 

...

It was May of 2021, and I was so lost.

The year before my sales job was decimated due to hospitals being shut down, and I had to have a backup plan, so I used LinkedIn to build a coaching business.

Things in my coaching biz were starting to really pick up, but also things were getting back to normal in my sales role.

I was struggling hard with which path I should take. Do I dump my sales role that was heading for a record-breaking year? Or do I dump the coaching business that I LOVE?

I also had a newborn baby and 2 other kids.

I was so overwhelmed and confused, and didn't know what to do.

So, I paid $24k and joined a mastermind with some business bad asses!

I met so many incredibly resourceful people in this group, friends that I will have forever!

And I got some clarity on what I should do:

I didn’t need to put one against the other (job vs. business).

Instantly I felt relief that I didn’t have to make a choice, and all that...

If you are on my website reading this, I’d say its safe to assume that you, in some form or another, are doing what most people DON’T do and are chasing your passion or your dreams (or getting ready to).  

Maybe you are starting a business. 

Maybe you are starting a podcast. 

Maybe you are building your brand and creating content. 

You are BRAVE to do this. Most people fear what happens on the other side of the doors of opportunity, but the most dangerous place to be is staying in the same place. 

It takes courage to find your voice, leaning into the fear of judgment.  

Imposter syndrome, self-doubt, negative self-talk all come up.  

But you lean into those voices and STILL move forward. 

Once you are past that, there’s still danger ahead when it comes to your mindset and the voices that will come up. 

Do you ever ask yourself this: 

“Is it worth it”?  

...