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Climbing the Value Ladder: Unlocking the Secrets to Attracting and Retaining Customers

Want to learn the secret sauce to creating a highly leveraged coaching business? 

I often get asked about how I created a 6 figure business using less than 10 hours per week and one of my favorite tools is using the Value Ladder. 

The "Value Ladder" is a concept popularized by Russell Brunson, a well-known internet marketer and author of the book "Expert Secrets." In essence, a value ladder is a visual representation of how your business can attract and retain customers by offering a range of products or services that increase in value and price as customers move up the ladder.

At the bottom of the ladder, you might offer a free or low-cost product or service, such as a free trial or a low-cost digital download. This is intended to attract new customers and introduce them to your business. As customers become more familiar with your brand and begin to trust you, they may be willing to move up the ladder to more expensive products or services.

For example, after a customer...

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Create A Digital Course Outline In 1 Minute

     

Have you ever had a good idea and wanted to monetize it? Today I'll share some tips and best practices on taking that knowledge and turn it into a digital course that can provide some extra income in 2023!

I am a HUGE advocate of Digital Courses and they have changed my life both as a consumer and a creator.

In my first 'real' online business back in 2005 selling automotive racing products, I learned the ropes of selling online, but eventually the business crashed because I was selling merchandise that anyone can sell, thus it became a race to the bottom on margins.

The cool thing about monetizing your knowledge is it can be scaled infinitely and your personal brand is something that can't be taken away.

Yes there will be others teaching what you know, but not in your unique way, also you can cultivate a following and provide solutions (or expose problems) that your audience might not know they had.

Here is a really cool AI tool that can help you take a topic...

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6 Steps On How To Create An Online Business In 2023!

Starting an online information-based business can be a great way to make money and have an impact on your community. But with so many different facets, where do you even begin?

In this blog post, we'll discuss the steps required to launch an online information based business as well as all the different offers that can be created such as video tutorials, online courses, e-books, webinars, articles & blog posts, membership sites, group coaching sessions, live coaching sessions and paid podcasts.

1. Choose a Niche or Market – First things first, you need to decide what type of information your business will provide and understand the needs, wants, and desires of those in that market. This will help you tailor your content and services to meet the specific needs of your target audience.

If you are having a hard time knowing your ideal audience or niche, grab my Nail Your Niche workshop and get some clarity around who you can help and how you can help them (plus know the...

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How to crush your goals with laser precision


In 2019, I set a goal to break the team record in sales.

The number I needed to beat was $4,171,197.

After thousands of hours and millions of dollars circulated, on December 31st we closed the books for the year.

The number I ended up with was $4,190,465.

I had beat the record by .05%.

As you wrap up this year and get ready to crush it in 2023, make sure that you have crystal clarity about what it is that you want.

Most people’s goals or new years resolutions look like this:

· I want to lose more weight.

· I want to be healthier.

· I want to exercise more.

· I want to make more money.

· I want to spend less money.

· I want to live life to the fullest.

The problem with those goals is they are not clear and quantifiable or have a time frame.

For the goal I mentioned above, I had an entire year to bring in $4,171,197.

It was very clear in what it is that I needed to bring in, as well as a time frame to do it.

As you can see in the photo,...

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Ever heard of the LinkedIn Social Selling Index?

That’s ok if you haven’t is a rarely discussed feature but a great way to measure how well you are utilizing LinkedIn for growing your brand and your business.  

Your LinkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. Your score is updated frequently giving you opportunities to improve! 

Above is a screen shot of my SSI, my number is 81 out of 100.  

If you have a score of 60-70 then you get an additional boost in reach by the algorithm in your content, pretty cool right? Kind of like a video game bonus!  

Here’s what’s shocking: I vastly outperform my peers in the coaching world and this puts me in the top 1% of effectively using LinkedIn. 

The average professional in the coaching world is showing a score of 38!  

Here are the 4 criteria that goes into the SSI number: 

...

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Best Year In Business for 2023 Entrepreneur Summit

It was May of 2021, and I was so lost.

         


The year before my sales job was decimated due to hospitals being shut down, and I had to have a backup plan, so I used LinkedIn to build a coaching business.

Things in my coaching biz were starting to really pick up, but also things were getting back to normal in my sales role.

I was struggling hard with which path I should take. Do I dump my sales role that was heading for a record-breaking year? Or do I dump the coaching business that I LOVE?

I also had a newborn baby and 2 other kids.

I was so overwhelmed and confused, and didn't know what to do.

So, I paid $24k and joined a mastermind with some business bad asses!

I met so many incredibly resourceful people in this group, friends that I will have forever!

And I got some clarity on what I should do:

I didn’t need to put one against the other (job vs. business).

Instantly I felt relief that I didn’t have to make a choice, and all that...

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Do NOT let this Dream Killer come in the way of you living your passion and purpose!

If you are on my website reading this, I’d say its safe to assume that you, in some form or another, are doing what most people DON’T do and are chasing your passion or your dreams (or getting ready to).  

Maybe you are starting a business. 

Maybe you are starting a podcast. 

Maybe you are building your brand and creating content. 

You are BRAVE to do this. Most people fear what happens on the other side of the doors of opportunity, but the most dangerous place to be is staying in the same place. 

It takes courage to find your voice, leaning into the fear of judgment.  

Imposter syndrome, self-doubt, negative self-talk all come up.  

But you lean into those voices and STILL move forward. 

Once you are past that, there’s still danger ahead when it comes to your mindset and the voices that will come up. 

Do you ever ask yourself this: 

“Is it worth it”?  

...

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Make sure you USE this awesome LinkedIn feature

As I make my rounds on LinkedIn, I can’t help but to see how many people are missing out on a key feature! 

First of all, let me do a quick shoutout to the LinkedIn profile page and all the cool things it can do compared to other platforms.  

My buddy Marcus Chan (Best Selling Author of 6 Figure Sales Secrets) calls it a ‘Swiss Army Knife’ because its such a diverse tool! 

By having a STRONG profile page, it helps me float to the top of the Google Search Rankings (that pesky University professor with the same name that has been at the top of the 16.9 million search results is DETHRONED!).  

LinkedIn itself is its own search engine, and by far the biggest for professionals, and your profile page is like a proxy website within that search engine!  

Ok back to where I was going with this, the key feature that I see people missing out on:  

Your FEATURED SECTION!  

This is in the middle of your profile page...

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Increase your sales using these 6 levers

 

Got some good stuff in here so make sure to read to the bottom, but first…. 

Last week I shared how I created a 6-figure income that I only spend 10 hours per week on utilizing courses (leverage time), micro steps (15 to 60-minute increments per day) and LinkedIn (source of traffic). 

This week I wanted to share with you some of the top reasons ‘why people buy’ so that you can start connecting your messaging with your offers, and how to integrate into your messaging. 

Of course, there are other reasons why people buy but these are the ones that I focus on most and create good sales levers.  

Here they are:  

  •  To make money. 
  •  To save money. 
  •  To save time.  
  •  To reduce or remove physical or mental pain. 
  •  To raise their social status (gain praise, recognition, build relationships). 
  •  To reduce effort/work.  

Are the offers that you are...

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How to create a 6 figure income in less than 10 hours per week

In this blog I’m going to share how I built a 6 figure business that takes me 10 hours or less per week to run. It's not a gimmick, and it didn't happen overnight, but it did happen in 2 years with small and consistent action steps. 

Here’s the thing: I have a full-time sales role, a podcast, 3 kids, sleep 8 hours a day and also need my ‘me time’. That doesn’t leave me with much more time to run a business does it? 

So, I MUST do this in 10 hours or less per week or it won’t get done! 

Alright, let’s dive into how to create a 6-figure income stream!   

If someone were to ask me what would the perfect business consist of, I would tell them it needed to be portable (something you can run from anywhere and sold to anywhere), scalable (able to nimbly grow), doesn’t require employees, complex equipment of inventory that you had to ship, and something that was unique to me...

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