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Why Being a Go-Giver is the Ultimate Business Strategy

Is it bad or good to give away a lot of stuff for free? 

By that I mean, doing free trainings, free coaching, free resources?  

Will you be discounting your worth when you give out free stuff? 

Will you attract ‘freebie seekers’ that will never pay? 

If I give too much away, won’t it be hard for me to charge people? 

Won’t I be giving away all of my secrets?  

In my experience: “the more I give away, the more that comes my way”.  

If you know me I’m a nerd about abundance and any worries about giving aways stuff for free comes from a scarcity mindset, let’s blow up some of these limiting beliefs: 

Freebie seekers – yes, there are those people who will resist paying for anything. But why should I not try to help them? The truth is, the people who are unwilling to pay for anything end up hurting themselves the most because they try to figure out everything on their own....

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How To Recover From An Online Mistake: Strategies For Digital Mishaps

Ah that feeling of anxiety when you mess up something online.  

The other day I blasted out an email without sending myself a test email, breaking one of my own rules and then after it goes out to +2k people I realize that I forgot to remove the headline in the template that says: 

“Paying for coaching is a waste of time” 

I’m sure some of my recipients were like…..this makes no sense? Well, that’s what happened, I went too fast and didn’t remove a headline from an email template that I set up. 

If you are doing business online its probably happened to you, if not, it will, but I thought I’d turn this into a fun blog post and share some stories and a few tips on how to recover from an online mistake. 

I'm talking about a social media blunder, sending out an incorrect link to an online event, email error or other forms of digital mishaps. 

I’ve been locked out of my Zoom account 2 minutes...

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How to make it easier for buyers to hand you money!

Hello my friends!

Today I wanted to share an easy way that you can make it easier for your clients to do business with you: by removing barriers for them.

They say if you are just starting a workout routine, the easiest way to get in the habit of going to the gym is to get all your stuff ready the night before so you can just grab and go.

Same with prepping your meals for the week, its so much easier to eat healthy if you have planned ahead and prepared all of your meals ahead of time.

When you do this, you are removing friction from the habits that you are looking to build.

You can do the same for your clients, by removing as many steps or barriers as you can.

Here’s a few ideas on how to remove friction and barriers to doing business:

Doing business online: If you are doing business online, make sure your checkout pages and email opt in pages have as few form fields as possible.

For every data field that you add, the more likely the client will abandon that page. On your...

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How to create a professional LinkedIn profile

LinkedIn is more than just a social networking platform for professionals - it's a website within one of the largest search directories in the world!

With over 800 million users, your LinkedIn profile has the potential to make a big impact on your career and your brand.

The first thing that people will check out is your profile page, and they will do it far before doing business with you so it's important to make a good first impression. 

Here are the 7 things I look for in a profile page when I am scoping out someone's profile:

  1. Make sure the headline tells what you do, who you help and how you help them. Don't just use your title.
  2. Completed About Section, this is a perfect place to tell a story about YOU! You can use your story to help people relate to the same struggles they are having. 
  3. Attractive headshot but not a stuffy one. I'm all for professional but make sure you don't look like a used car salesman. Make sure it reflects YOU.
  4. Use the featured section to send...
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Master Your Digital Life: Simple Steps to Boost Productivity and Save Time

If you’ve followed me or my content for a while, you know that I LOVE time hacking! 

Time hacking has a lot to do with your mindset, feelings and beliefs around time and less about strategy. 

But still, strategy around time does have its merits! 

Lately I’ve been investing some time to clean up what I’m not using so there’s less mental clutter to take up the precious space in my mind.  

Things that ‘hang out there’ will suck up your mental bandwidth without you even realizing it.  

Here are 5 things I’m doing right now to reclaim more bandwidth in my life: 

#1 Tightening up my inbox – anything I’m not currently interested in gets the unsubscribe button. I’ll keep value driven emails but if its pure marketing emails with no substance, I know where to find them if I need them.  

#2  Tighten up your notifications – grab your phone right now and trim...

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Catch Your Audience's Attention: The Power of Hooks in Marketing

I became OBSESSED with this skill to level up my business.

Want to know one of the least talked about, yet most powerful skills you can develop? 

This is something that can 10x your business, help you get better in sales, help you get a job, become better at content creation, and even potentially help you discover your soulmate. 

I know, that’s a bold statement, but read on and I’ll explain.  

A few years back I was told about the concept of ‘creating a good hook’ when creating posts on LinkedIn. 

If you’ve been in the content game, you already know what a hook is.  

If you don’t know, a hook is an opening statement (or image) in content that attempts to grab the reader's attention so that they want to keep on reading, watching, or listening.  

Most people think, ‘yeah, I get it, use a hook so people stop and read your post’…. 

This email is not about creating hooks… ...

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3 sales levers you can use to CRUSH more deals!

Here are 3 important ‘sales levers’ you can use in your sales process that I LOVE to use! 

Best of all, they can help your clients GET RESULTS by working with you, and keeping you accountable to helping them with results.  

ROI, COI and Infinite returns. 

Most of you have heard of ROI (return on investment).  

ROI is how much an investment in YOU will return for one of your clients.  

If your business helps others to (a) make more money, (b) save more money, or (c) save more time, then make sure you are using this in your marketing and your discussions with your clients. 

Make sure it is quantifiable and make sure you are creating case studies or testimonials.  

Show them that working with you is an investment with a return.  

COI (ROI’s lesser-known brother) 


COI could be applicable when your client is losing money, losing time, losing resources or in...

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5 Fun Ways To 10X Your Selling Potential

5 𝙁𝙐𝙉 𝙬𝙖𝙮𝙨 𝙩𝙤 10𝙭 𝙮𝙤𝙪𝙧 𝙨𝙖𝙡𝙚𝙨 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡...

(without being sleazy, high pressure or sales-ey)

1- Sales is a transfer of ENTHUSIASM !

Make sure you love what you do, make sure you BELIEVE in your offers, make sure you are bought in on the potential for you to be able to make an impact!

2 - Raise your frequency !

Pause before you hop on a call and check in with yourself to see if you are in a peak state!

If you need to Amp up or dial down your energy try these:

Meditation, visualization, breathwork, affirmations, music.

3 - The question game :

See if you can go an entire call without making a statement, ask only questions! Train yourself to be a master detective!

4 - Role play with a friend

Channel the inner kid in you and do some role playing with a friend or colleague and help each other improve and explore new angles!

5 - Ditch the script !

Stop sounding like a robot. Craft out a script so you have some guidance of where to go next but practice your flow and improvisation so you can sound more...

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Climbing the Value Ladder: Unlocking the Secrets to Attracting and Retaining Customers

Want to learn the secret sauce to creating a highly leveraged coaching business? 

I often get asked about how I created a 6 figure business using less than 10 hours per week and one of my favorite tools is using the Value Ladder. 

The "Value Ladder" is a concept popularized by Russell Brunson, a well-known internet marketer and author of the book "Expert Secrets." In essence, a value ladder is a visual representation of how your business can attract and retain customers by offering a range of products or services that increase in value and price as customers move up the ladder.

At the bottom of the ladder, you might offer a free or low-cost product or service, such as a free trial or a low-cost digital download. This is intended to attract new customers and introduce them to your business. As customers become more familiar with your brand and begin to trust you, they may be willing to move up the ladder to more expensive products or services.

For example, after a customer...

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Create A Digital Course Outline In 1 Minute


Have you ever had a good idea and wanted to monetize it? Today I'll share some tips and best practices on taking that knowledge and turn it into a digital course that can provide some extra income in 2023!

I am a HUGE advocate of Digital Courses and they have changed my life both as a consumer and a creator.

In my first 'real' online business back in 2005 selling automotive racing products, I learned the ropes of selling online, but eventually the business crashed because I was selling merchandise that anyone can sell, thus it became a race to the bottom on margins.

The cool thing about monetizing your knowledge is it can be scaled infinitely and your personal brand is something that can't be taken away.

Yes there will be others teaching what you know, but not in your unique way, also you can cultivate a following and provide solutions (or expose problems) that your audience might not know they had.

Here is a really cool AI tool that can help you take a topic...

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