Have you heard of the "Cookie Jar" mindset hack from David Goggins?

𝙒𝙝𝙚𝙣 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙛𝙚𝙚𝙡𝙞𝙣𝙜 𝙗𝙚𝙖𝙩 𝙙𝙤𝙬𝙣, 𝙙𝙚𝙛𝙚𝙖𝙩𝙚𝙙, 𝙚𝙭𝙝𝙖𝙪𝙨𝙩𝙚𝙙, 𝙙𝙚𝙥𝙡𝙚𝙩𝙚𝙙, 𝙖𝙣𝙙 𝙗𝙚𝙡𝙞𝙚𝙫𝙚 𝙮𝙤𝙪 𝙘𝙖𝙣𝙣𝙤𝙩 𝙩𝙖𝙠𝙚 𝙤𝙣𝙚 𝙢𝙤𝙧𝙚 𝙨𝙩𝙚𝙥 𝙞𝙣𝙩𝙤 𝙮𝙤𝙪𝙧 𝙛𝙪𝙩𝙪𝙧𝙚 

𝙂𝙤 𝙩𝙤 𝙮𝙤𝙪𝙧 𝘾𝙤𝙤𝙠𝙞𝙚 𝙅𝙖𝙧.  

Ultramarathon runner and former Navy Seal David Goggins (and author of Can't Hurt Me) has been interviewed on many popular podcasts and talks about a mindset hack called the 'Cookie Jar'.

The Cookie Jar is to help you get past the toughest obstacles, when self doubt creeps in, when you are wiped out and want to quit. 

But we know that your success lies just past that point of wanting to quit. 

What is the Cookie Jar? 

Imagine a large jar into which you place all of your past accomplishments—the things you did which you once believed would be too terrifying, too difficult, or too impossible. 

But you did them anyway. 

You transcended your own self-limiting belief. 

Those are the "cookies" you place in the jar. 

When...

You are feeling it, I’m feeling it. Everything is going up in price and it hurts your purchasing power.

This is what happens when $7 trillion is printed and dumped into the system, it pushes everything up.

It’s called Financial Engineering and its done to prop up prices and keep our economy from collapsing.

It also creates a ‘wealth effect’ where you see your portfolio and home prices rise…

But it also makes everything else go up: groceries, gas, services.  

If your income, salary or cashflow isn’t growing more than 10% per year, you’re actually getting poorer because inflation will erode what you are making.

I’m trying to get rid of cash because it just erodes from inflation if it sits there. 

All other assets aren’t any more attractive after being in a bull market for over a decade (aka bubble). 

Gold and Crypto were supposed to be the things to invest in to protect you from ‘fiat currency’...

It was September of 2021 and my wife just had a hip replacement.

We couldn’t find anyone to hire to help us, but we did have some neighbors bring food and help with the kids here and there.

My wife had to stay in bed for at least 4 weeks, with me assisting her to go to the bathroom, shower and I would bring food for her to eat.

I also have 3 kids to take care of, one of them was a baby.

I had to get them up and ready and take the 2 bigger ones to school, and put them to bed at night.

I had to clean the house, with the exception of our house cleaners coming 2 times in a month.

I also worked the entire time she was out of commission (12 weeks).

I also kept up my morning routine (working out, meditation, visualization).

I was also launching my 3rd version of my Leveraging LinkedIn course.

I was also creating content on multiple platforms and starting my Mindset Hackers podcast.

I was also creating 2-4 videos a month for my YouTube channel.

I was also spending 2-3 hours learning...

They call her the Business Savage. 

They said everything was handed to her.  

They said it was because of her looks. 

“Nothing’s been handed to me in my entire life. 

It’s easy for people on the outside to look in and see these shiny things or what I’ve accomplished. 

But they don’t know what I’ve been through. 

They don’t know about the Lawsuits.  

They don’t know I’ve been through Labor Board Claims.  

Being cut from hockey teams (yes, she was a hockey player).  

They don’t know the amount of debt I had to go into to get to the places I was at.  

But I had a resiliency that I would never, ever, ever give up.” 

“I don’t care how many doors are slammed in my face, or how many people try to knock me down. 

As long as I have a heartbeat, I always will get back up.”  

That is what a Business Savage is all...

Welcome Mindset Hackers to a brand new week and another opportunity for you to go out and create the life that you love!

We live in a day and age where we have so many tools to create the life that you want, the live that you truly deserve.

It has never been easier, with so many tools available, for you to live the life of your dreams, to have a voice, to get paid to do what you love.

But the promise of instant success is so seductive, and marketers use this as an angle to get your money.

What happens is people get lured into the idea of instant success, quick results.

What actually happens is people hit the wall in the first 3 to 6 months of their great endeavor, reality hits and the realization that it is harder than they though.

Self doubt starts to creep in. "Am I made for this?" "What's wrong with me?" "Why are other people succeeding when I am not"?

The truth is, success takes time. It doesn't need to be hard, but it does take time.

The expectation of quick results can be your...

Mindset Hackers: Can you relate to this?

Growing up shy and introverted, the last thing Steve Spiro thought I’d ever be called a master connector. But deep down he really did want to break out of his shell. He knew he had a real purpose but, struggled to find that purpose.

His family struggled financially and that sparked his drive and ambition to never have to worry or stress about money. He worked with his dad in the family business while in High School and also while going to College. Seeing his dad being almost a slave to his business while still not really getting ahead, had a profound impact on him.

"In an effort to blaze my own trail and not make some of the mistakes my dad made, right out of college, I started my own advertising company with a partner and opened an office in New York City."

But everything changed when he started training in the martial arts in '83. For the first time Steve experienced personal growth and development, not just physically but mentally...

FREE CAR ANYONE?

I remember reading a book a long time ago from Rob Kiyosaki, the author of Rich Dad Poor Dad, and he said: 

“If I want to buy a new Ferrari, then I don’t go work for the money or take it out of my savings, I create an asset that pays for the Ferrari.” 

The point he was referring to, was to not trade time for money but use your mindset an asset that in turn creates money. 

I am not at the point where I’ve created an asset just to pay for a Ferrari, but I am at the point where I can replace my wife’s 2010 Toyota Rav4 with her dream car….and do it without trading my time for it. 

In my Audio Masterclass ‘9 Ways To Monetize LinkedIn in 2022’; one of the 9 ways I mention is making money from ‘affiliate’ commissions by referring products or services that you LOVE. 

One of my favorite apps to recommend to coaches and course creators, is Kajabi.  

With Kajabi...

 No judgment for anyone that doesn't want to pursue their passion or dreams.

It can be an absolute grind, full of failure, full of uncertainty, full of disappointment and unfilled expectations.

But it can also be the greatest feeling in the world and give you a life full of purpose and unlimited energy!

There will be external things that become obstacles that get in the way, and if you are focused and determined, you will find away around or through them!

But if you choose the path of chasing your passions, don't the inevitable internal obstacles stop you!

1 - The limiting beliefs that lie in your subconscious mind: self doubt, imposter syndrome, self image/worth; the beliefs that you have acquired through life that hold you back. Many of them placed on you by others or by society.

2 - The 'reasons': the excuses, the justifications, the stories that you consciously create to avoid failure and the inevitable success that you could have if you find a way!

Here's the thing...

March 15th 2020, we all remember that timeframe when the world shut down and many of us had to pivot. Some of us had our careers completely wiped out.

For Julie Hruska, she would teach her last 'in person' class on this day, then shut down her studio 6 years prior to her existing plans.

Julie then made her pivot, she declared what she wanted to do, which was expand in a time of contraction. Then it started, full send on getting active on LinkedIn, creating content, getting active on video, networking.

Julie posted this on her LinkedIn page recently:
"2 years ago, when the world locked down, I faced the dark unknown.

As a single mother of 3 and an entrepreneur, I had to pivot quickly to keep the lights on and food on our table. It sounds dramatic, because it was.

I knew that if I didn’t quickly shift to a virtual model for my business, my coaching company wouldn’t survive and my children would suffer.

The pivot was fast, but I was committed.

There was a steep learning...

Today on the Mindset Hackers Podcast it's time to drop some major heat with one of the most impressive entrepreneurs that I know, Ammar Assad.

Ammar owns 2 rental car franchises and learned how to 'detach' from his businesses and hire the right managers to allow those to function independently, they started business coaching to help others do the same.

Ammar is a leader within a top sales and coaching organization who helps other coaches go from average to elite. He has also been a pivotal colleague in my own entrepreneurial journey and a great friend as well.

Before we started recording, I asked Ammar what was one topic that he was excited to jam about and he said 'Taking Action', which was EXACTLY what I was wanting to talk about.

As you know, I often talk about the formula for success being this equation "Knowledge + Action - Overthink = Massive Results".

When you dissect any journey, and you use this formula, you can find out where the breakdown is: you are lacking the skills...