𝙔𝙊𝙐 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙩𝙧𝙪𝙚 𝙙𝙚𝙘𝙚𝙣𝙩𝙧𝙖𝙡𝙞𝙯𝙚𝙙 𝙘𝙧𝙮𝙥𝙩𝙤𝙘𝙪𝙧𝙧𝙚𝙣𝙘𝙮.
One of my biggest mistakes in my first online business back in 2005 is I created the business around the products I sold.
There were 3 problems with that:
1 - Unless you own the intellectual property, other people could sell the same stuff that I sold.
2 - People could also could create products that competed with the ones that I sold.
3 - Physical products require materials, manufacturing, warehousing and shipping.
This creates what's called a Red Ocean (bloody red waters where the sharks fight for every fish). It becomes a race to the bottom where the lowest price wins.
But here's the thing that I didn't realize, I shouldn't have been growing a business around the products or 'what I did', instead I should have been building my personal brand and making the offers that I sold just a part of the business. Do you see the difference? The focus is on the brand and not the products or offers.
What is a personal brand?
Personal branding is the process of creating an identity for yourself as an individual or business. This involves developing a well-defined and consistent look, message, and presence online and offline.
Personal branding has a lot of definitions and one way I like to describe it is showing up as 'more of who you already are'; and also what other people think of that is recognizable about you when your name comes up. It can also be tied to your skillset or your niche, for example Amy Porterfield is known for teaching people how to build Online Courses.
Gary Vaynerchuck is also a great example of a solid personal brand; known for encouraging people to use social media to build their own personal brands and grow into entrepreneurship.
𝗧𝗵𝗼𝘀𝗲 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗶𝗰𝗲𝗻𝘀𝗲 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗻 𝗱𝗲𝗺𝗮𝗻𝗱.
Because of the rise of the internet in the last 25 years; followed by social media, then YouTube and Podcasting, anyone has the power to create an online brand around the topics they know and love.
Books, courses, merchandise, sponsorships, joint ventures all become a byproduct of the personal brand (business); and not the other way around.
A few names that I think of when it comes to powerful personal brands:
Celebrities such as actors/actresses and athletes are by profession in the spotlight, but some of these celebrities have done an incredible job of using social media to amplify their personal brand and create clothing lines,
Everyone Has A Personal Brand!
What is so cool and exciting is EVERYONE has a personal brand whether they know it or not.
There's a vast space available of digital real estate from the average person dipping their toes into creating content online and the celebrities & athletes that are highly leveraging their personal brands. If you are putting posts on social media or any of the other platforms I mentioned, you already have a personal brand!
Here is the most important thing that you have got to realize: In this day and age, anyone has the ability to distribute their content without all of the middle men in between that not only dictate what is distributed but take their cuts of the profit. YOU can use social media and online platforms to be your own distributor, your own channel, your own TV show, your own radio station.
You can even start building your own personal brand before you start a business and as your audience grows, you can create offers to sell to your audience, create money online from anywhere in the world and create all of this around the things that you are passionate about!
Cultivate your personal brand attributes!
Some people are naturally good at growing their personal brands, or discovering how to strengthen their brands the longer they are in the game. But ANYONE can start to cultivate stronger personal branding attributes and when you start to focus and hone in on theses, the more easily you can grow your own personal brand in a recognizable way.
Here are a few very powerful personal brand attributes to think about:
Want to dive in deeper on the topic of personal branding and how valuable that can be? I just dropped an episode of the High Value Skills Podcast called 'How to create a legendary personal brand | the secret to building a 7 figure online business'. On this episode I'll share with you 8 more attributes that you can start to focus on when it comes to creating your personal brand.
I'll also give you a really cool personal brand strategy that you can start to implement right now and position yourself as the authority in your niche. You can listen to this episode right now on Apple and Spotify. Make sure to drop into the show notes and share with me some of the strongest personal brands that come to mind for you!