As I make my rounds on LinkedIn, I can’t help but to see how many people are missing out on a key feature!
First of all, let me do a quick shoutout to the LinkedIn profile page and all the cool things it can do compared to other platforms.
My buddy Marcus Chan (Best Selling Author of 6 Figure Sales Secrets) calls it a ‘Swiss Army Knife’ because its such a diverse tool!
By having a STRONG profile page, it helps me float to the top of the Google Search Rankings (that pesky University professor with the same name that has been at the top of the 16.9 million search results is DETHRONED!).
LinkedIn itself is its own search engine, and by far the biggest for professionals, and your profile page is like a proxy website within that search engine!
Ok back to where I was going with this, the key feature that I see people missing out on:
Your FEATURED SECTION!
This is in the middle of your profile page...
some newer LinkedIn updates that I’m absolutely stoked about!
The first one is you can now add a Link to an external site in your photos/images, I love this because in this example you can see that I dropped an external link to Monica Jonsson’s Corporate Coaching Toolkit on Amazon.
Why is this important? Because so many of us have been hiding our external links in the comments, hoping that people will see them but most of the time they get buried.
And why were we dropping external links in the comments? Because LinkedIn appeared to demote posts with external links.
There wasn’t a really easy way around it.
I’ve also recently been dropping external links right in the body of posts and driving traffic off the platform and they have done far better than they used to in the ‘link hiding’ era.
Here’s what I LOVE about this:
LinkedIn listened to their audience and instead of fearing...
I’m putting together a LIVE 5-day challenge called the “LinkedIn ATM Machine 5-day Challenge” where I’ll be showing you exactly how my students are turning their LinkedIn profile into a client acquisition system.
AND I’m so confident we can help, that I’m giving away everything I know at NO-COST inside of this 5-day challenge when it comes to signing up high quality, high value and high ticket clients.
Take one of my students, Neshe for example - Within one month of working with me, she closed a $30k coaching/consulting client, then went on to close several more using my Leveraging LinkedIn strategy. She is now helping corporate clients make a bigger impact in their communities through her consulting work.
LinkedIn is seriously one of the most underrated and untapped traffic sources I’ve been using for years, and here’s why…
Facebook and instagram purposefully throttle your reach, making...
March 15th 2020, we all remember that timeframe when the world shut down and many of us had to pivot. Some of us had our careers completely wiped out.
For Julie Hruska, she would teach her last 'in person' class on this day, then shut down her studio 6 years prior to her existing plans.
Julie then made her pivot, she declared what she wanted to do, which was expand in a time of contraction. Then it started, full send on getting active on LinkedIn, creating content, getting active on video, networking.
Julie posted this on her LinkedIn page recently:
"2 years ago, when the world locked down, I faced the dark unknown.
As a single mother of 3 and an entrepreneur, I had to pivot quickly to keep the lights on and food on our table. It sounds dramatic, because it was.
I knew that if I didn’t quickly shift to a virtual model for my business, my coaching company wouldn’t survive and my children would suffer.
The pivot was fast, but I was committed.
There was a steep learning...
It's true, a lot of people have a big aversion to getting on a call with potential clients.
You can be the best coach in the world but if you can't sell, then you can't do what you do best.
When I even mention sales to a lot of people and ask them what comes to mind they say things like:
^ Those are actually words from a live call I did where I asked that question.
So how do you sell if your gut gets an icky feeling with even mentioning sales?
Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.
English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:
Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points.
𝙏𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙧𝙚𝙖𝙨𝙤𝙣 𝙥𝙚𝙤𝙥𝙡𝙚 𝙨𝙩𝙧𝙪𝙜𝙜𝙡𝙚 𝙬𝙞𝙩𝙝 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙞𝙨…
𝙏𝙝𝙚𝙮 𝙝𝙖𝙫𝙚 𝙣𝙚𝙫𝙚𝙧 𝙙𝙚𝙛𝙞𝙣𝙚𝙙 𝙞𝙩 𝙤𝙣 𝙩𝙝𝙚𝙞𝙧 𝙤𝙬𝙣 𝙩𝙚𝙧𝙢𝙨.
Success to a lot of people means:
High paying job.
The career that parents wanted them to have.
A certain amount of money or net worth.
Nice car and house.
Title or status.
We have all been condition from when we were young, perhaps not always intentionally, but in some cases extremely targeted (advertising, media, social media and culture) on who to 'be'.
The other problem is all those things listed above are not permanent and can be taken away quickly.
We either feel like we are lacking if we aren’t there,
Or we get there and fear losing it,
Or we keep chasing after we get there.
Don’t get me wrong, those are fine things to aspire to if that is truly what you want at your core.
But start by asking what it is that you truly want aside from the influence of everything we've been told to want in life.
For me, it’s freedom, and having lots of money doesn’t...
You already know 20% more about something than the average person.
People will pay you to help them close the gap from where they are to where you are.
You don’t need to be the absolute expert or guru in a field to teach others.
You just need to be a little bit ahead of others to do so, and it’s much easier than you think.
I’ve see it done over and over again by others and have done it myself.
But people don’t try because they overcomplicate the process.
You don’t need to ditch your job or invest money or time into an idea to see if it works.
In October of last year, I noticed that I had been getting a lot of people asking me various questions about LinkedIn.
At that same time I was going through a course to learn how to build digital courses because I was planning on building one about mindset.
I had only been active on LinkedIn for about 4 months at the time, but I had a lot of success and I knew I could teach others some good stuff.