Make sure you USE this awesome LinkedIn feature
As I make my rounds on LinkedIn, I can’t help but to see how many people are missing out on a key feature!
First of all, let me do a quick shoutout to the LinkedIn profile page and all the cool things it can do compared to other platforms.
My buddy Marcus Chan (Best Selling Author of 6 Figure Sales Secrets) calls it a ‘Swiss Army Knife’ because its such a diverse tool!
By having a STRONG profile page, it helps me float to the top of the Google Search Rankings (that pesky University professor with the same name that has been at the top of the 16.9 million search results is DETHRONED!).
LinkedIn itself is its own search engine, and by far the biggest for professionals, and your profile page is like a proxy website within that search engine!
Ok back to where I was going with this, the key feature that I see people missing out on:
Your FEATURED SECTION!
This is in the middle of your profile page and it is your opportunity to do more than just showcase your best post!
Click on that + button and add some external links or upload a document!
Aside from jut pinning your post with the most engagement to your featured section, here are some more ideas:
- Use it to capture leads (using a lead magnet, email list opt in page, etc.)
- Use it to share your Calendly booking link.
- Use it to share a page with testimonials.
- Use it to send people to your website.
- Link it to your podcast or YouTube channel.
Extra nugget: You can customize the image and text even after you drop a link to add some flavor! Use a 1080w x 720h image to make it look good!
So what are you going to add to your Featured Section on your profile page?
Ok so a quick reminder that tomorrow is Cyber Monday and I’m wrapping up my Nail Your Niche Workshop and Leveraging LinkedIn Self Study holiday discounts!
Deal 1: Your LinkedIn profile page can be more powerful than a website. Today and tomorrow you can get the full 8 Module Self Study Course + NYN workshop for less than it would cost for a coach to audit your profile, and definitely much less that it would cost for someone to build you a website.
The profile page is only 1 module and we go deep, this alone is worth the investment of the Leveraging LinkedIn Self Study Course!
Click here to checkout all that is included for one low price!
Deal 2: Nail Your Niche is the workshop I just rolled out this week to help you DIAL in your niche and start making more money and making more impact by becoming a master of your domain.
You were born to stand out and not be the best kept secret on the ‘net!
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