Click Here To See How Niching Down Can 10x Your Online Business!

How Solopreneurs Can Generate Leads Like Successful Sales Organizations

I want to make it easier for you to close more deals and bring in more cashflow into your business.  

In this article I’m going to share with you my favorite way to get clients to ‘raise their hand’ and self-identify so you can help them with your offers.  

Many of you know that I’m a sales professional with a 10-year proven track record of closing an average of $3.6 million in deals every year. 

There have been times where I’ve been called an ‘anomaly’ in sales because I do things so differently, and by that, I mean I don’t cold prospect’. 

I'm not an anomaly though, I just use content marketing to attract clients instead of chasing them with cold outreach. 

Last week, one of the cringeworthy strategies that I talked about in my blog post '9 Sales Strategies To Avoid If You Want To Close More Deals' is the ‘stalker method’. 

Just to recap, the ‘stalker method’...

Continue Reading...

9 Sales Strategies To Avoid If You Want To Close More Deals

Today I’m going to drop some nuggets on SALES to help you crush more deals. I’ll be sharing with you some of the ‘bad’ strategies and mistakes that a lot of people in sales make. 

If you DON’T do these, you’ll be head of most average sales reps out there.  

I’m excited to have just qualified for my 9th Presidents Club award in Sales. ‘P-club’ as they like to call it is for the top performers in a sales agency, and I’m honored to make the list again!  

I also enjoy sharing some of the strategies with you that has helped me be successful. One thing I’m most proud of is being able to do that without being high pressure or sales-ey. 

I think a lot of people who are not sales professionals (and many who are) miss out on an incredible amount of deals because they are either afraid to sell or they push too hard. 

The truth is there is a great middle ground where you...

Continue Reading...

Winning Digital Marketing Trends For 2024: Creating Hyper-Niche Offers

If you are a coach or a consultant in the online space, its getting harder and harder to stand out in 2024. In this article I'll share with you:

  • How to stand out in oversaturated and over-farmed markets in the online space.
  • My favorite strategy for creating life-long clients.
  • How to break into existing online markets and take more market share.
  • The formula for creating 'hyper-niche' offers.

I don’t know if you’ve ever had the feeling that the online space is SO CROWDED and there is so much noise, its hard to stand out.

Today, let’s fix that and help you take some of that market share.

Last year when META rolled out the Threads app, I was excited because I thought it could be a fresh start for me as far as finding NEW thought leaders and not the same old ones that I see EVERYWHERE.

I wanted to see people like YOU!

I didn’t follow any of the big names in the personal development, coaching, mindset, or marketing space, only people that I knew.

But guess who...

Continue Reading...

Mastering High-Ticket Sales: A Guide to Nurturing Leads and Boosting Revenue in 2024

Today I wanted to share with you how I close high ticket sales with ease by using a lead nurturing technique that I learned from digital marketing, I like to call this LEAD FLOW

First, let me explain big picture of HOW this framework works:

The biggest thing that I’ve learned in sales & marketing over the last 10 years is that most people, that is if you are selling higher ticket offers of $2k and above, are NOT ready to buy from you when they first stumble across your great post on social media or hear you on a podcast.

People are leaving lifetime clients and sales on the table because they are ignoring what I call the ‘nurture’ period where you build the KLT factor (know, like and trust).

During this nurture period, you can get highly intentional about helping a client become aware of (you, their problem and potential solutions), then interested in doing something about it, which then moves to DESIRE, and lastly acting (buying).

For many including...

Continue Reading...

How To Start A Digital Marketing Agency In 2024

Want to start a digital marketing agency in 2024? What if I told you that you could run this from anywhere in the world, completely remote, and be a digital nomad? 

In this article I'll show you the exact digital marketing business I would build if I were starting from scratch, and share a very special app that I would use it for!

I’ll show you an incredible and demand driven strategy in just a second, but let me give you some context first:  

One thing I LOVE doing is being on the lookout for ‘problems’ that can be solved, then creating a solution, then making money by solving that problem. 

That’s one of the reasons why I created a course showing people step by step on how to build out the most crucial parts of an online business (email list, lead magnets, courses, sales & checkout pages) using my favorite ‘all in one app’ for coaches & course creators: Kajabi.  

People fear tech. Kajabi...

Continue Reading...

Why High Ticket Sales Is Not A "Numbers Game"

One of the biggest myths I hear about high ticket sales is:  

“It’s a numbers game.” 

What that means is, theoretically, the more ‘touches’ a person makes such as outbound calls, texts, emails and DM’s, the more deals they will close.  

Grind it out. Commit to ‘x’ amount of touches per day, which will lead to ‘y’ amount of calls, which will amount to ‘z’ amount of deals closed.   

I call it the ‘spray and pray method’. Spray as many outreaches as you can (like a machine-gun) and then pray you get some deals closed.  

I remember being in part of a business coaching program that prescribed something like 50-80 cold out reaches per day. 

“Pushes” of activity metrics, for 2 week stretches. Get a 3x5 card and tally up how many outreaches you made that day. Sounds miserable.  

(caveat) There is power in repetition though, simply...

Continue Reading...

How to Create a Highly Flexible Online Business By Using A Value Ladder

There has never been a better time to create an online business that allows you the flexibility to make money online doing what you love. The ability to reach a 'one to many' audience and the freedom to operate from any location are just a few of the enticing benefits. However, the journey to a successful online business is often misunderstood and misdirected, leading many entrepreneurs astray.

The Pitfalls of Traditional Online Business Strategies

Many online entrepreneurs find themselves stuck in a cycle of selling a single offer at one price point, using one-to-one methods. This approach is not only limiting but also exhausting. Some 'gurus' advocate for aggressive tactics like targeting clients in the comments of influencers, engaging in awkward conversations to identify 'pain points', and pushing for high-ticket sales on cold calls. While this might work for a few, it's a challenging and often unsustainable path for most.

The Matrix: Multiple price points and multiple...

Continue Reading...

My $36 Million Sales Script For Business To Consumer Sales

Today I wanted to share with you my EXACT sales script that I use to easily close deals with no pressure, without being sales-ey or sleazy. Make sure you save this so you can revisit this at a later time.

This formula gets me a ton of results and I used this script to hit Presidents Club in Sales for 8 out of 9 years in a $2 billion Fortune 500 company and close $36 million in B2C deals. In full transparency, it's not an actual script, it’s more like a flow with a few key elements and you can use it to create your own sales script. 

One of my big mantras in sales (this also goes for coaching and leadership as well) is ‘talk less, listen more’ and it’s a great recipe.  

The first thing I do, unlike a lot of people in sales who ‘pound the pavement’ or ‘dial for dollars’ is that I use digital marketing (content marketing, social media marketing and email marketing) to get people to book calls with...

Continue Reading...

4 Ways To Make Money Online With Email Marketing

It feels pretty good to send out emails with a push of the button and make money doing it. In the most recent episode of the High Value Skills Podcast (available on Apple & Spotify), I broke down some of my favorite ways to monetize your email list which I’ll be recapping here!

In this article I’m going to share with you:

  • Why you MUST be building, growing and nurturing your email list if you are doing business online.
  • 2 best practices about selling with your email list.
  • 4 ways that you can make money online with your email list.

I’ll never forget how much money I missed out on by NOT starting an email list back in the mid to late 2000’s when I had my first E-commerce business. But I didn’t know it at the time and it wasn’t until I looked back that I realized what could have been. I don’t even know if they had effective Email Service Providers at the time like we do now that allow for good email marketing.

Online marketing legend Amy...

Continue Reading...

Why People Buy: Understanding The 2 Core Reasons Why Anybody Buys Anything

I've been in sales now for over 10 years and hit the coveted Presidents Club (top 10%) for a Fortune 500 company for 9 of those 10 years, but I've done it without being 'sales-ey', high pressure or sleazy. Sales is simple if you understand what it is that causes people to take action and you can do it in an ethical and inspiring way when you know what motivates people at their core.

In this article I'll cover:

  • The 2 core reasons why anybody does anything (takes action, or doesn't take action). 
  • The 3 biggest mistakes that most people make (and how to avoid them) 
  • How I use the 2 core reasons why people buy in my sales and marketing process for my online business. 

Back in the late 90's I read the book Rich Dad Poor Dad by Robert Kiyosaki and he was telling a story about how he got a job in sales for Xerox and went to sell to executives of large companies. He said that he thought everyone should get into sales at some point because of the personal growth that comes...

Continue Reading...
1 2
Close

Drop your name and email and I'll send it to your inbox right now!

There's some good stuff inside! Let me take you on a tour of the digital marketing world!