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Why High Ticket Sales Is Not A "Numbers Game"

One of the biggest myths I hear about high ticket sales is:  

“It’s a numbers game.” 

What that means is, theoretically, the more ‘touches’ a person makes such as outbound calls, texts, emails and DM’s, the more deals they will close.  

Grind it out. Commit to ‘x’ amount of touches per day, which will lead to ‘y’ amount of calls, which will amount to ‘z’ amount of deals closed.   

I call it the ‘spray and pray method’. Spray as many outreaches as you can (like a machine-gun) and then pray you get some deals closed.  

I remember being in part of a business coaching program that prescribed something like 50-80 cold out reaches per day. 

“Pushes” of activity metrics, for 2 week stretches. Get a 3x5 card and tally up how many outreaches you made that day. Sounds miserable.  

(caveat) There is power in repetition though, simply...

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How to Create a Highly Flexible Online Business By Using A Value Ladder

There has never been a better time to create an online business that allows you the flexibility to make money online doing what you love. The ability to reach a 'one to many' audience and the freedom to operate from any location are just a few of the enticing benefits. However, the journey to a successful online business is often misunderstood and misdirected, leading many entrepreneurs astray.

The Pitfalls of Traditional Online Business Strategies

Many online entrepreneurs find themselves stuck in a cycle of selling a single offer at one price point, using one-to-one methods. This approach is not only limiting but also exhausting. Some 'gurus' advocate for aggressive tactics like targeting clients in the comments of influencers, engaging in awkward conversations to identify 'pain points', and pushing for high-ticket sales on cold calls. While this might work for a few, it's a challenging and often unsustainable path for most.

The Matrix: Multiple price points and multiple...

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My $36 Million Sales Script For Business To Consumer Sales

Today I wanted to share with you my EXACT sales script that I use to easily close deals with no pressure, without being sales-ey or sleazy. Make sure you save this so you can revisit this at a later time.

This formula gets me a ton of results and I used this script to hit Presidents Club in Sales for 8 out of 9 years in a $2 billion Fortune 500 company and close $36 million in B2C deals. In full transparency, it's not an actual script, it’s more like a flow with a few key elements and you can use it to create your own sales script. 

One of my big mantras in sales (this also goes for coaching and leadership as well) is ‘talk less, listen more’ and it’s a great recipe.  

The first thing I do, unlike a lot of people in sales who ‘pound the pavement’ or ‘dial for dollars’ is that I use digital marketing (content marketing, social media marketing and email marketing) to get people to book calls with...

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4 Ways To Make Money Online With Email Marketing

It feels pretty good to send out emails with a push of the button and make money doing it. In the most recent episode of the High Value Skills Podcast (available on Apple & Spotify), I broke down some of my favorite ways to monetize your email list which I’ll be recapping here!

In this article I’m going to share with you:

  • Why you MUST be building, growing and nurturing your email list if you are doing business online.
  • 2 best practices about selling with your email list.
  • 4 ways that you can make money online with your email list.

I’ll never forget how much money I missed out on by NOT starting an email list back in the mid to late 2000’s when I had my first E-commerce business. But I didn’t know it at the time and it wasn’t until I looked back that I realized what could have been. I don’t even know if they had effective Email Service Providers at the time like we do now that allow for good email marketing.

Online marketing legend Amy...

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Why People Buy: Understanding The 2 Core Reasons Why Anybody Buys Anything

I've been in sales now for over 10 years and hit the coveted Presidents Club (top 10%) for a Fortune 500 company for 9 of those 10 years, but I've done it without being 'sales-ey', high pressure or sleazy. Sales is simple if you understand what it is that causes people to take action and you can do it in an ethical and inspiring way when you know what motivates people at their core.

In this article I'll cover:

  • The 2 core reasons why anybody does anything (takes action, or doesn't take action). 
  • The 3 biggest mistakes that most people make (and how to avoid them) 
  • How I use the 2 core reasons why people buy in my sales and marketing process for my online business. 

Back in the late 90's I read the book Rich Dad Poor Dad by Robert Kiyosaki and he was telling a story about how he got a job in sales for Xerox and went to sell to executives of large companies. He said that he thought everyone should get into sales at some point because of the personal growth that comes...

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How To Make Money Online Doing What You Love While Travelling The World

 In this article I'll be sharing with you the 3 High Value Skills that you need if you want to build a flexible online business that allows you to travel the world and do what you want to do. Some would call this being a digital nomad, I like to call it being a digital entrepreneur. 

Stats say that 60-80% of people hate what they do for their career or income.

Meanwhile, there are more and more Digital Entrepreneurs like David Jachetta who are claiming thier freedom to make money doing what they love.

Dave is currently making more money than he ever has while working from Thailand, Costa Rica and Playa Del Carmen. He's created this business in less than the 2 years I've know him and he is 27 years old. 

He said the biggest epiphany for him was when he was sitting on top of a mountain top in Thailand while getting paid from someone who was in Canada. This unlocked a mindset shift around money for him that helped him break free of the 'employee' mindset of...

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How To Bend Reality And Become Superhuman Like In The Movie 'The Matrix'

Did you ever see the move The Matrix?

The reason I loved this movie so much is there are so many parallels with life.

In the movie, 'the real world' is a simulation perpetrated by AI to keep us distracted and under control.

Not so different from our 'real world' where the media, politics, advertising, social media hacking our dopamine systems to keep us distracted and chasing an ideal reality that never seems to come.

In the movie, the Matrix (the simulation) is a computer program that has rules and boundaries called 'constructs' that keep people prisoner.

In our lives, we have outdated belief systems that we have bought into and work within that also keep us prisoner.

In the movie, during the training scenes, Neo gets distracted by the girl in the Red Dress, a perfect example of how easily we get distracted in life, especially as entrepreneurs. I call this 'Shiny Object Syndrome' and it comes in the way of success because it diffuses your focus and energy. 

Here are some examples of...

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Why You Should Cultivate High Value Skills In The Modern Creator Economy

๐™๐™๐™š ๐™—๐™ž๐™œ๐™œ๐™š๐™ง ๐™ฅ๐™ง๐™ค๐™—๐™ก๐™š๐™ข ๐™ฎ๐™ค๐™ช ๐™˜๐™–๐™ฃ ๐™จ๐™ค๐™ก๐™ซ๐™š, ๐™ฉ๐™๐™š ๐™ข๐™ค๐™ง๐™š ๐™ข๐™ค๐™ฃ๐™š๐™ฎ ๐™ฎ๐™ค๐™ช'๐™ก๐™ก ๐™ข๐™–๐™ ๐™š.

There's been a big problem brewing, decades in the making.

This photo is of me 28 years ago when I was a manager at the Salt Lake Country club.

I chose not to go to college because I hated school and couldn't imagine working to pay off loans to do something I hated.

I got my education (partially) from the many wealthy & innovative entrepreneurs that were members here.

I noticed something strange though: many of the bartenders and servers that I managed were college grads that were struggling to find a job in the field they had chosen and bartending or serving to pay off their loans.

Some of them were about to go to college and it felt like they were randomly picking a degree to go into.

I believe at one time it made sense to be intentional about what you want to do and go to college to get a degree in that field, then spend your life in that career.

Part of the problem is that at a young age, its so hard to tell WHAT you want...

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7 Passive Income Streams To Create In 2023

Here are 7 ways to make passive income that don't require purchasing, storing or shipping anything, can be ran from anywhere in the world, can be done part time or while you have a job. These are all streams I've created in the last year and only required a few hours from me per week.

1 - Amazon Influencer program - allows you to create 'shoppable videos', basically demo's or videos of products sold on Amazon, they will place them on the product page and if someone watches then buys, you can make between 2-8% commission. Check out my YouTube playlist about the Amazon Influencer Program here! 

What's amazing is I did video reviews on all of my favorite Amazon items in my house, we knocked 200+ video's out in about 45 days. I took the entire month of June off (and most of July) and I'm making around $600 per month in straight passive income that will continue to grow over time as I add more videos. 

2 - Amazon Associate program - anyone can make a small commission...

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How To Recover From An Online Mistake: Strategies For Digital Mishaps

Ah that feeling of anxiety when you mess up something online.  

The other day I blasted out an email without sending myself a test email, breaking one of my own rules and then after it goes out to +2k people I realize that I forgot to remove the headline in the template that says: 

“Paying for coaching is a waste of time” 

I’m sure some of my recipients were like…..this makes no sense? Well, that’s what happened, I went too fast and didn’t remove a headline from an email template that I set up. 

If you are doing business online its probably happened to you, if not, it will, but I thought I’d turn this into a fun blog post and share some stories and a few tips on how to recover from an online mistake. 

I'm talking about a social media blunder, sending out an incorrect link to an online event, email error or other forms of digital mishaps. 

I’ve been locked out of my Zoom account 2 minutes...

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