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Close More High Ticket Sales With Ease By Using Context In Your Pricing

Today I’m going to teach you about one of my favorite sales strategies that helps to remove resistance around your prices and makes closing deals so much easier!

You know when you get sick for 2-3 weeks with a nasty cold that feels so endless and miserable? Then there’s the one day that you suddenly start to feel better, and its like the best day in the world!

Think about that for a sec, just getting back to ‘normal’ feels amazing! Why is that?

Because you just experienced 2-3 weeks of feeling miserable, which gives you context to how great it feels to get back to normal!

Did you know you can do the same thing when it comes to pitching your high ticket offers? What if you could make the pitch actually feel good when you name your price?

A story to illustrate the point:

Years ago, I had a traumatic injury where I broke my jaw and had to have it wired shut for 6 weeks. Yeah, it was bad, I had to drink through a straw and worried about how I could even...

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How Solopreneurs Can Generate Leads Like Successful Sales Organizations

I want to make it easier for you to close more deals and bring in more cashflow into your business.  

In this article I’m going to share with you my favorite way to get clients to ‘raise their hand’ and self-identify so you can help them with your offers.  

Many of you know that I’m a sales professional with a 10-year proven track record of closing an average of $3.6 million in deals every year. 

There have been times where I’ve been called an ‘anomaly’ in sales because I do things so differently, and by that, I mean I don’t cold prospect’. 

I'm not an anomaly though, I just use content marketing to attract clients instead of chasing them with cold outreach. 

Last week, one of the cringeworthy strategies that I talked about in my blog post '9 Sales Strategies To Avoid If You Want To Close More Deals' is the ‘stalker method’. 

Just to recap, the ‘stalker method’...

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9 Sales Strategies To Avoid If You Want To Close More Deals

Today I’m going to drop some nuggets on SALES to help you crush more deals. I’ll be sharing with you some of the ‘bad’ strategies and mistakes that a lot of people in sales make. 

If you DON’T do these, you’ll be head of most average sales reps out there.  

I’m excited to have just qualified for my 9th Presidents Club award in Sales. ‘P-club’ as they like to call it is for the top performers in a sales agency, and I’m honored to make the list again!  

I also enjoy sharing some of the strategies with you that has helped me be successful. One thing I’m most proud of is being able to do that without being high pressure or sales-ey. 

I think a lot of people who are not sales professionals (and many who are) miss out on an incredible amount of deals because they are either afraid to sell or they push too hard. 

The truth is there is a great middle ground where you...

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Mastering High-Ticket Sales: A Guide to Nurturing Leads and Boosting Revenue in 2024

Today I wanted to share with you how I close high ticket sales with ease by using a lead nurturing technique that I learned from digital marketing, I like to call this LEAD FLOW

First, let me explain big picture of HOW this framework works:

The biggest thing that I’ve learned in sales & marketing over the last 10 years is that most people, that is if you are selling higher ticket offers of $2k and above, are NOT ready to buy from you when they first stumble across your great post on social media or hear you on a podcast.

People are leaving lifetime clients and sales on the table because they are ignoring what I call the ‘nurture’ period where you build the KLT factor (know, like and trust).

During this nurture period, you can get highly intentional about helping a client become aware of (you, their problem and potential solutions), then interested in doing something about it, which then moves to DESIRE, and lastly acting (buying).

For many including...

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My $36 Million Sales Script For Business To Consumer Sales

Today I wanted to share with you my EXACT sales script that I use to easily close deals with no pressure, without being sales-ey or sleazy. Make sure you save this so you can revisit this at a later time.

This formula gets me a ton of results and I used this script to hit Presidents Club in Sales for 8 out of 9 years in a $2 billion Fortune 500 company and close $36 million in B2C deals. In full transparency, it's not an actual script, it’s more like a flow with a few key elements and you can use it to create your own sales script. 

One of my big mantras in sales (this also goes for coaching and leadership as well) is ‘talk less, listen more’ and it’s a great recipe.  

The first thing I do, unlike a lot of people in sales who ‘pound the pavement’ or ‘dial for dollars’ is that I use digital marketing (content marketing, social media marketing and email marketing) to get people to book calls with...

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Why People Buy: Understanding The 2 Core Reasons Why Anybody Buys Anything

I've been in sales now for over 10 years and hit the coveted Presidents Club (top 10%) for a Fortune 500 company for 9 of those 10 years, but I've done it without being 'sales-ey', high pressure or sleazy. Sales is simple if you understand what it is that causes people to take action and you can do it in an ethical and inspiring way when you know what motivates people at their core.

In this article I'll cover:

  • The 2 core reasons why anybody does anything (takes action, or doesn't take action). 
  • The 3 biggest mistakes that most people make (and how to avoid them) 
  • How I use the 2 core reasons why people buy in my sales and marketing process for my online business. 

Back in the late 90's I read the book Rich Dad Poor Dad by Robert Kiyosaki and he was telling a story about how he got a job in sales for Xerox and went to sell to executives of large companies. He said that he thought everyone should get into sales at some point because of the personal growth that comes...

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Why You Should Cultivate High Value Skills In The Modern Creator Economy

๐™๐™๐™š ๐™—๐™ž๐™œ๐™œ๐™š๐™ง ๐™ฅ๐™ง๐™ค๐™—๐™ก๐™š๐™ข ๐™ฎ๐™ค๐™ช ๐™˜๐™–๐™ฃ ๐™จ๐™ค๐™ก๐™ซ๐™š, ๐™ฉ๐™๐™š ๐™ข๐™ค๐™ง๐™š ๐™ข๐™ค๐™ฃ๐™š๐™ฎ ๐™ฎ๐™ค๐™ช'๐™ก๐™ก ๐™ข๐™–๐™ ๐™š.

There's been a big problem brewing, decades in the making.

This photo is of me 28 years ago when I was a manager at the Salt Lake Country club.

I chose not to go to college because I hated school and couldn't imagine working to pay off loans to do something I hated.

I got my education (partially) from the many wealthy & innovative entrepreneurs that were members here.

I noticed something strange though: many of the bartenders and servers that I managed were college grads that were struggling to find a job in the field they had chosen and bartending or serving to pay off their loans.

Some of them were about to go to college and it felt like they were randomly picking a degree to go into.

I believe at one time it made sense to be intentional about what you want to do and go to college to get a degree in that field, then spend your life in that career.

Part of the problem is that at a young age, its so hard to tell WHAT you want...

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5 Fun Ways To 10X Your Selling Potential

5 ๐™๐™๐™‰ ๐™ฌ๐™–๐™ฎ๐™จ ๐™ฉ๐™ค 10๐™ญ ๐™ฎ๐™ค๐™ช๐™ง ๐™จ๐™–๐™ก๐™š๐™จ ๐™ฅ๐™ค๐™ฉ๐™š๐™ฃ๐™ฉ๐™ž๐™–๐™ก...

(without being sleazy, high pressure or sales-ey)

1- Sales is a transfer of ENTHUSIASM !

Make sure you love what you do, make sure you BELIEVE in your offers, make sure you are bought in on the potential for you to be able to make an impact!

2 - Raise your frequency !

Pause before you hop on a call and check in with yourself to see if you are in a peak state!

If you need to Amp up or dial down your energy try these:

Meditation, visualization, breathwork, affirmations, music.

3 - The question game :

See if you can go an entire call without making a statement, ask only questions! Train yourself to be a master detective!

4 - Role play with a friend

Channel the inner kid in you and do some role playing with a friend or colleague and help each other improve and explore new angles!

5 - Ditch the script !

Stop sounding like a robot. Craft out a script so you have some guidance of where to go next but practice your flow and improvisation so you can sound more...

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๐——๐—ผ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฐ๐—ฎ๐—น๐—น๐˜€ ๐˜€๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜€๐—ต*๐˜ ๐—ผ๐˜‚๐˜ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚?

It's true, a lot of people have a big aversion to getting on a call with potential clients.

You can be the best coach in the world but if you can't sell, then you can't do what you do best.

When I even mention sales to a lot of people and ask them what comes to mind they say things like:

High pressure.
Sleazy.
Manipulative.
Hidden agenda.
Aggressive.
Never stopping.

^ Those are actually words from a live call I did where I asked that question.

So how do you sell if your gut gets an icky feeling with even mentioning sales?

Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.

English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:

Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points. 

Core...

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5 Mental Toughness Tips You Can Implement Now from Ultra Marathon Runner Mark Robbins

Imagine being only 1/4 of the way through on your first 100 mile ultra-marathon and you start to notice blisters forming on your feet.

The skin is starting to chafe, burn and rub away, every step starts to become more painful.

What do you do for the next 20+ hours and 75 miles?

It's going to get a lot worse, but will you quit and save it for another day?

Or will you tap into your mindset and mental toughness reserves to make it through?

I had the opportunity to interview ultra-runner Mark Robbins about his mindset and how he gets through events that can:

- Last 30 hours or more, through the night with no sleep.

- Elevation gains and losses that are equal to climbing/descending Mount Everest.

- Can be in brutal weather with rain, mud and slippery terrain.

We talk about mental toughness, perseverance, grit and more; and he gives 5 tips that he uses in the hardest conditions but can be applied in business, sales, in your personal life or in sports when things get REALLY...

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