It was May of 2021, and I was so lost.

The year before my sales job was decimated due to hospitals being shut down, and I had to have a backup plan, so I used LinkedIn to build a coaching business.

Things in my coaching biz were starting to really pick up, but also things were getting back to normal in my sales role.

I was struggling hard with which path I should take. Do I dump my sales role that was heading for a record-breaking year? Or do I dump the coaching business that I LOVE?

I also had a newborn baby and 2 other kids.

I was so overwhelmed and confused, and didn't know what to do.

So, I paid $24k and joined a mastermind with some business bad asses!

I met so many incredibly resourceful people in this group, friends that I will have forever!

And I got some clarity on what I should do:

I didn’t need to put one against the other (job vs. business).

Instantly I felt relief that I didn’t have to make a choice, and all that...

Got some good stuff in here so make sure to read to the bottom, but first…. 

Last week I shared how I created a 6-figure income that I only spend 10 hours per week on utilizing courses (leverage time), micro steps (15 to 60-minute increments per day) and LinkedIn (source of traffic). 

This week I wanted to share with you some of the top reasons ‘why people buy’ so that you can start connecting your messaging with your offers, and how to integrate into your messaging. 

Of course, there are other reasons why people buy but these are the ones that I focus on most and create good sales levers.  

Here they are:  

•  To make money. 
•  To save money. 
•  To save time.  
•  To reduce or remove physical or mental pain. 
•  To raise their social status (gain praise, recognition, build relationships). 
•  To reduce effort/work.  

Are the offers that you are...

In this blog I’m going to share how I built a 6 figure business that takes me 10 hours or less per week to run. It's not a gimmick, and it didn't happen overnight, but it did happen in 2 years with small and consistent action steps. 

Here’s the thing: I have a full-time sales role, a podcast, 3 kids, sleep 8 hours a day and also need my ‘me time’. That doesn’t leave me with much more time to run a business does it? 

So, I MUST do this in 10 hours or less per week or it won’t get done! 

Alright, let’s dive into how to create a 6-figure income stream!   

If someone were to ask me what would the perfect business consist of, I would tell them it needed to be portable (something you can run from anywhere and sold to anywhere), scalable (able to nimbly grow), doesn’t require employees, complex equipment of inventory that you had to ship, and something that was unique to me...

More bad advice from the ‘High ticket Gurus’….

Three weeks ago, I sent out a newsletter about the HT Gurus beating the doors down with ‘charging your worth’ only to leave people begging for clients because they haven’t learned out to pave the pathway for that type of sale.

2 weeks ago I sent out a newsletter about how the HT Gurus telling people to ‘quit their jobs and go all in’ without having built the foundation in place to do so, leaving so many people stressed and operating in scarcity mode and often needing to go back to a job after feeling like a failure.

Last week I shared how the high-ticket gurus tell people that you are wasting time with low and mid ticket offers while there are people with $150 offers passing the million dollar mark.

The point of this series is to help you realize there are so many ways you can create a business that you love, without feeling guilty because you don’t fit...

Two weeks ago I sent out this email about the HT Gurus beating the doors down with ‘charging your worth’ only to leave people begging for clients because they haven’t built the ‘know like and trust’ factor.

Yes, charge your worth, but also earn the right to do so by dating a client before asking them to marry you so you don’t repel them away.

Last week I sent a newsletter about how the HT Gurus telling people to ‘quit their jobs and go all in’ without having built the foundation in place to do so, leaving so many people stressed and operating in scarcity mode.

This is part 3 of “Bad advice from the high-ticket gurus”.

High ticket is one of the coaching buzz words (just like scaling & automation). 

High ticket is a sale of $3k and above, and a lot of HT gurus will tell you not to waste your time on mid or low-ticket items because you won’t make any money.

That’s...

Last week I dropped part one of ‘Bad advice from the Gurus), check it out here! 

This is part 2:  

‘Quit your job and go all in!’ 

Hold on for a sec, before you quit your job, understand this: 

The coaching and marketing gurus want you to hate your job. 

They want to sell you the coaching dream, and they want you to buy their high ticket offers.  

In marketing this is what we call ‘throwing stones at the bad guys.’ 

Politicians do this all the time. They leverage people’s emotions and create polarization.  

I often see people who jump in without the proper business or marketing foundations, thinking those 10k months are right around the corner, and so pumped to be changing lives.   

But they have severed their cash flow and then go into scarcity mode, with pressure amplifying and self-doubt growing.  

Eventually the pressure is so much they are broken and feel like...

Getting rejected after spending days, weeks, even months on creating something that you hope will sell is hard, and to be quite honest, it sucks. 

Not to mention having to go back to the drawing board to figure out where everything went wrong and revamping the offer for the 3rd, 4th, even 5th time.

No matter what you do sometimes, it seems like you’ll never get there!

What can you do to avoid getting rejected?

We’ve discovered that the best way to almost guarantee that someone will buy your offer, with an upwards of 100% close rate, while maximizing your profits on the backend depends on 3 things. 

Think about it. Why do people refuse to buy from you? 

It’s due to the lack of communication. 

What are the 3 areas? Here they are...

• Wrong Offer 
• Wrong Pricing 
• Wrong Delivery 

By giving someone an offer they can’t refuse, with the correct pricing, and fulfilling on that offer in the best way possible, we’ve noticed our...

Last week I shared an email on my newsletter about how I almost caved into self-doubt when it came to launching my last edition of my Leveraging LinkedIn course.

I had a successful 1^st launch but there was a lot of resistance for me to do it again and so many months went by where I did nothing.  

I avoided taking action & let things get in the way. 

But I knew that since I was feeling that resistance, I needed to do it, and to do it regardless of the outcome.  

I needed to learn the skill of launching a course, because I knew the power of community and being able to impact people on more than just a 1x1 basis. 

I also knew this:  

Building a knowledge-based offer is the PERFECT business. 

• It can be run remotely from anywhere in the world. 
• It does not require any degrees or certifications
• It can be built while you have a job and kids (I have 3 of em)
• It has minimal overhead costs
• It requires no physical products...

I had it pretty good in my 20’s until I blew it all up

Up until high school, I had always thought I would live an average life, I clearly remember walking to school one day with a somber thought of me ‘just getting by’ through life, hating my job because it was all I could get because I didn’t want to go to college and ‘do what they say’ to be successful. 

It's true, a lot of people have a big aversion to getting on a call with potential clients.

You can be the best coach in the world but if you can't sell, then you can't do what you do best.

When I even mention sales to a lot of people and ask them what comes to mind they say things like:

High pressure.
Sleazy.
Manipulative.
Hidden agenda.
Aggressive.
Never stopping.

^ Those are actually words from a live call I did where I asked that question.

So how do you sell if your gut gets an icky feeling with even mentioning sales?

Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.

English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:

Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points. 

Core...