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Why High Ticket Sales Is Not A "Numbers Game"

One of the biggest myths I hear about high ticket sales is:  

“It’s a numbers game.” 

What that means is, theoretically, the more ‘touches’ a person makes such as outbound calls, texts, emails and DM’s, the more deals they will close.  

Grind it out. Commit to ‘x’ amount of touches per day, which will lead to ‘y’ amount of calls, which will amount to ‘z’ amount of deals closed.   

I call it the ‘spray and pray method’. Spray as many outreaches as you can (like a machine-gun) and then pray you get some deals closed.  

I remember being in part of a business coaching program that prescribed something like 50-80 cold out reaches per day. 

“Pushes” of activity metrics, for 2 week stretches. Get a 3x5 card and tally up how many outreaches you made that day. Sounds miserable.  

(caveat) There is power in repetition though, simply...

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How to Create a Highly Flexible Online Business By Using A Value Ladder

There has never been a better time to create an online business that allows you the flexibility to make money online doing what you love. The ability to reach a 'one to many' audience and the freedom to operate from any location are just a few of the enticing benefits. However, the journey to a successful online business is often misunderstood and misdirected, leading many entrepreneurs astray.

The Pitfalls of Traditional Online Business Strategies

Many online entrepreneurs find themselves stuck in a cycle of selling a single offer at one price point, using one-to-one methods. This approach is not only limiting but also exhausting. Some 'gurus' advocate for aggressive tactics like targeting clients in the comments of influencers, engaging in awkward conversations to identify 'pain points', and pushing for high-ticket sales on cold calls. While this might work for a few, it's a challenging and often unsustainable path for most.

The Matrix: Multiple price points and multiple...

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Making The Decision To Leave Your Job To Build An Online Business | Dr. Moira Hanna

It's startling to think about how many people are disengaged or hate their jobs yet do nothing about it. I recently read an article in Forbes that said something like 60% of employees wouldn't wish their job or their worst enemy. 

Starting an online business is no easy journey even for the smartest people. It takes courage, commitment, consistency, a plan of action and constantly learning new skills. Some people get sucked into the marketing hyperbole of 'living the dream' and the false promises of making 6 and 7 figure incomes quickly. 

Even the very best entrepreneurs out there like Gary Vaynerchuk, Amy Porterfield, Even Carmichael will tell you that there is no such thing as an overnight success.

But there are some of us who ask ourselves, what will happen if we let our lives go by and get to that retirement age and realize that we never went after our dreams of doing what we truly love in our life? We make a decision, we declare, we commit, we choose to go after it and...

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4 Genius Ways To Protect Your Time When Running An Online Coaching Business

In this article I'll share with you 4 ways to create more time in your online business and even a few ideas on how to make money while protecting yourself from getting a lot of questions from your audience!

I get a ton of questions all the time and it can be hard to keep up and very overwhelming to say the least! DMs from 4 different social apps, emails, text message, comments on my posts on social media, questions on my ad posts. 

Its imperative for me to protect my time and with a family and 3 young kids, my podcast, my business, taking care of myself (meditation, working out, learning), it can be a lot!  

Here’s a few ways that I protect my time when it comes to being asked a lot of questions: 

1 – Build Lead Magnets to protect your time!

When you find yourself being asked a lot of ‘similar’ type questions, make sure you at the very least turn it into a lead magnet like a FAQ (frequently asked questions). Group all your questions...

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4 Ways To Make Money Online With Email Marketing

It feels pretty good to send out emails with a push of the button and make money doing it. In the most recent episode of the High Value Skills Podcast (available on Apple & Spotify), I broke down some of my favorite ways to monetize your email list which I’ll be recapping here!

In this article I’m going to share with you:

  • Why you MUST be building, growing and nurturing your email list if you are doing business online.
  • 2 best practices about selling with your email list.
  • 4 ways that you can make money online with your email list.

I’ll never forget how much money I missed out on by NOT starting an email list back in the mid to late 2000’s when I had my first E-commerce business. But I didn’t know it at the time and it wasn’t until I looked back that I realized what could have been. I don’t even know if they had effective Email Service Providers at the time like we do now that allow for good email marketing.

Online marketing legend Amy...

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Why People Buy: Understanding The 2 Core Reasons Why Anybody Buys Anything

I've been in sales now for over 10 years and hit the coveted Presidents Club (top 10%) for a Fortune 500 company for 9 of those 10 years, but I've done it without being 'sales-ey', high pressure or sleazy. Sales is simple if you understand what it is that causes people to take action and you can do it in an ethical and inspiring way when you know what motivates people at their core.

In this article I'll cover:

  • The 2 core reasons why anybody does anything (takes action, or doesn't take action). 
  • The 3 biggest mistakes that most people make (and how to avoid them) 
  • How I use the 2 core reasons why people buy in my sales and marketing process for my online business. 

Back in the late 90's I read the book Rich Dad Poor Dad by Robert Kiyosaki and he was telling a story about how he got a job in sales for Xerox and went to sell to executives of large companies. He said that he thought everyone should get into sales at some point because of the personal growth that comes...

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How To Make Money Online Doing What You Love While Travelling The World

 In this article I'll be sharing with you the 3 High Value Skills that you need if you want to build a flexible online business that allows you to travel the world and do what you want to do. Some would call this being a digital nomad, I like to call it being a digital entrepreneur. 

Stats say that 60-80% of people hate what they do for their career or income.

Meanwhile, there are more and more Digital Entrepreneurs like David Jachetta who are claiming thier freedom to make money doing what they love.

Dave is currently making more money than he ever has while working from Thailand, Costa Rica and Playa Del Carmen. He's created this business in less than the 2 years I've know him and he is 27 years old. 

He said the biggest epiphany for him was when he was sitting on top of a mountain top in Thailand while getting paid from someone who was in Canada. This unlocked a mindset shift around money for him that helped him break free of the 'employee' mindset of...

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The Future Of Online Business Is Micro Education

Do you remember back in the 90's if you really liked a song, you had to go buy the entire album, just to get that one song? 

Pretty soon you had a massive collection of CDs that would get scratched when you'd swap them back and forth at it was impossible to put all the songs you liked in one place.

Then Apple releases the I-Pod and I-Tunes and completely disrupts how we've been doing things and takes ALL the business. 

The power shifts from big labels to I-Tunes because now you can buy single tracks and put them all in a tiny device that you can keep in your pocket.

Now you can mix and match, make playlists that you love, AND pay less money.

 Matthew Biggar and I share a vision around where education and online business is heading. 

'Industrialized' education is a lot like buying a bunch of CD's trying to get a few songs that you like.

Except it costs hundreds of thousands of dollars and 4 to 8 years (or more) and is becoming less and less a predictor of financial...

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5 Ideas On How To Grow Your Email List Fast For Your Online Business

On my High Value Skills Podcast, I love answering questions from my audience when it comes to growing your online business. This weeks High Value Question comes from a very well known Yoga Nidra Instructor of over 20 years, Scott Moore and he asks: What are some ways that I can quickly grow my email list? 

Scott already has a newsletter and email list and clearly understands the power and the value of having one and also mentioned that it contributes to the health of his business. Unfortunately, most entrepreneurs neglect to start an email list or put it off for years and miss out on one of the biggest opportunities to increase their revenue.

Online marketing legend Amy Porterfield, in her New York Times Best Selling Book "2 Weeks Notice" she said her biggest mistake in business was not starting her email list for 2 years. It was also something that YouTube influencer Pat Flynn mentioned as well. As for me, I started my first online business in 2005 and was getting 5...

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How To Make 6 Figures In Less Than 6 Months With An Online Business | High Value Questions

I'm excited to start a new segment on my podcast called "High Value Questions" where I answer specific questions from my audience about building a business online. You can listen to the podcast version of this question on Apple or Spotify

I got this High Value Question from Olly in the UK:

"What are the most important first 3-5 things you would do if you had to start again from scratch, tomorrow and hit six figures in 6 months (as an entrepreneur with no personal brand, audience or offer)?"

First of all, what a great question! Second, I love this question because there are probably a thousand ways that you could do this, but I'll share what I would do, knowing what I know. Lastly, I love this question because I do not believe in all the 'get rich quickly' marketing that I see about entrepreneurs growing a 6 figure business in 3, 6, 12  months; it just doesn't work like that.

But let's say that all of my social media following, my email list was wiped out and I had to...

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