As I make my rounds on LinkedIn, I can’t help but to see how many people are missing out on a key feature! 

First of all, let me do a quick shoutout to the LinkedIn profile page and all the cool things it can do compared to other platforms.  

My buddy Marcus Chan (Best Selling Author of 6 Figure Sales Secrets) calls it a ‘Swiss Army Knife’ because its such a diverse tool! 

By having a STRONG profile page, it helps me float to the top of the Google Search Rankings (that pesky University professor with the same name that has been at the top of the 16.9 million search results is DETHRONED!).  

LinkedIn itself is its own search engine, and by far the biggest for professionals, and your profile page is like a proxy website within that search engine!  

Ok back to where I was going with this, the key feature that I see people missing out on:  

Your FEATURED SECTION!  

This is in the middle of your profile page...

some newer LinkedIn updates that I’m absolutely stoked about!  

The first one is you can now add a Link to an external site in your photos/images, I love this because in this example you can see that I dropped an external link to Monica Jonsson’s Corporate Coaching Toolkit on Amazon. 

Why is this important? Because so many of us have been hiding our external links in the comments, hoping that people will see them but most of the time they get buried. 

And why were we dropping external links in the comments? Because LinkedIn appeared to demote posts with external links.  

There wasn’t a really easy way around it. 

I’ve also recently been dropping external links right in the body of posts and driving traffic off the platform and they have done far better than they used to in the ‘link hiding’ era.  

Here’s what I LOVE about this:  

LinkedIn listened to their audience and instead of fearing...

My baby girl came into my office the other day, rummaging around and just being curious, drops a notebook in my lap. 

It flopped open to a page that had my handwriting:  

October 5, 2021:  

“Feeling the self-doubt and the insecurity, really wanting to give up because I don’t want to keep working this hard.”  

The next part said, “Feel it. Observe it”. 

I knew the feeling would pass so I wanted to write it down to remember it.  

This day was 2 days into launching the 3^rd version of my Leveraging LinkedIn course and I had not made any sales.  

Self-doubt and anxiety was high, and of course my ego was messing with me worrying about me ‘looking bad’.  

But then the next day I got a sale, and then another, and then another. I started tallying the sales up and by the end of the 10 day launch window, there were over 40 sold, and then have kept selling ever...