LinkedIn is more than just a social networking platform for professionals - it's a website within one of the largest search directories in the world!

With over 800 million users, your LinkedIn profile has the potential to make a big impact on your career and your brand.

The first thing that people will check out is your profile page, and they will do it far before doing business with you so it's important to make a good first impression. 

Here are the 7 things I look for in a profile page when I am scoping out someone's profile:

1. Make sure the headline tells what you do, who you help and how you help them. Don't just use your title.
2. Completed About Section, this is a perfect place to tell a story about YOU! You can use your story to help people relate to the same struggles they are having. 
3. Attractive headshot but not a stuffy one. I'm all for professional but make sure you don't look like a used car salesman. Make sure it reflects YOU.
4. Use the featured section to send...

Last week I dropped part one of ‘Bad advice from the Gurus), check it out here! 

This is part 2:  

‘Quit your job and go all in!’ 

Hold on for a sec, before you quit your job, understand this: 

The coaching and marketing gurus want you to hate your job. 

They want to sell you the coaching dream, and they want you to buy their high ticket offers.  

In marketing this is what we call ‘throwing stones at the bad guys.’ 

Politicians do this all the time. They leverage people’s emotions and create polarization.  

I often see people who jump in without the proper business or marketing foundations, thinking those 10k months are right around the corner, and so pumped to be changing lives.   

But they have severed their cash flow and then go into scarcity mode, with pressure amplifying and self-doubt growing.  

Eventually the pressure is so much they are broken and feel like...

Crazy how this unfolded.... 

In 2021, I thought it would be a good idea to create a vision board because it had been so long since I had made one.  

If you know me, I’ll try anything (and hopefully without judgment). 

So I put a bunch of shit on there (mostly things that I wanted since that’s what I was told to do in the early 2000’s when it came to vision boards).

But after I made it I realized I no longer wanted ‘things’ as much as it was ‘who I wanted to become’. 

Anyway I did put Marketing Legend and Entrepreneur Amy Porterfield on my vision board, 6 months before I even started podcast!

She is probably the number 1 person (up there with Gary Vee) that I look up to when it comes to entrepreneurship! 

This week I got the amazing opportunity to interview her and it was fun telling her that!

The episode just dropped and its packed with goodness!

We talk about: 

How she worked for Tony Robbins for 7 years...

Last week I shared an email on my newsletter about how I almost caved into self-doubt when it came to launching my last edition of my Leveraging LinkedIn course.

I had a successful 1^st launch but there was a lot of resistance for me to do it again and so many months went by where I did nothing.  

I avoided taking action & let things get in the way. 

But I knew that since I was feeling that resistance, I needed to do it, and to do it regardless of the outcome.  

I needed to learn the skill of launching a course, because I knew the power of community and being able to impact people on more than just a 1x1 basis. 

I also knew this:  

Building a knowledge-based offer is the PERFECT business. 

• It can be run remotely from anywhere in the world. 
• It does not require any degrees or certifications
• It can be built while you have a job and kids (I have 3 of em)
• It has minimal overhead costs
• It requires no physical products...

It's true, a lot of people have a big aversion to getting on a call with potential clients.

You can be the best coach in the world but if you can't sell, then you can't do what you do best.

When I even mention sales to a lot of people and ask them what comes to mind they say things like:

High pressure.
Sleazy.
Manipulative.
Hidden agenda.
Aggressive.
Never stopping.

^ Those are actually words from a live call I did where I asked that question.

So how do you sell if your gut gets an icky feeling with even mentioning sales?

Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.

English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:

Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points. 

Core...