We've never had a better time in our history for those of us who want to, can create money doing what we love in life. The key to this is understanding the Creator Economy.
But not much more than 100 years ago during the industrial revolution, for someone to get by, they had to literally become paid slaves to corporations if they couldn't make it as a farmer. People worked 14 hour days in harsh and inhumane conditions, including children.
Reform set in, conditions improved and the educational system was put into place to remove children from the workforce, yet train them to become future employees. For close to a decade, people followed this model of going to school, working hard, then getting a degree, then entering the work force and having a career for the rest of your life.
As the century went on, going to school became less and less predictive of financial success (less relevant) and more and more expensive. 25 years ago, I opted out of higher education because I...
Today I want to drop a nugget about creating content on social platforms, because traffic is what fuels your one person business and the most important thing that a person can cultivate in the creator economy.
Probably the number 1 question I get asked all the time is ‘should I post personal stuff on (LinkedIn/Social Media)’?
Such a great question and there’s a few sides to this that may apply to more than just LinkedIn and give you some ideas as far as your overall content marketing strategy. One of my favorite sayings about business, especially as it relates to being a one person business is 'people buy from people, not businesses'.
If you think about some of the best and biggest businesses out there, you may love the overall brand, but it still feels very personal to you. And if you are buying higher ticket items, you probably like to 'know someone' in the industry that is relatable to you.
This is where your personal...
One of my big themes of 2023, to help people get crystal clear on their messaging when it comes to putting out social media content, describing their business and also creating irresistible offers.
A big problem that people have as experts in their field, is as they get deeper into their specialization, they start to communicate in a way that keeps their audience from understanding what it is that they do.
Here’s a few tips to keep your communication clear and easy to understand:
1 – Keep it short. In this day and age, realize that people are constantly bombarded by 5 different forms of social media, advertising, business and personal email, DM’s on several platforms. It can be absolutely OVERWHELMING for most people. The best thing you can do is to keep your messaging as short as possible.
2 – Avoid Industry Jargon. Sometimes I see people who flaunt their industry lingo to sound cool but what they are...
There are people searching to find you and saying, ‘Take my money’!!!!
But are you putting yourself in a position to ‘be found’? More on this in a sec, but let me tell you why this is important:
In the mid-2000s I was at the point of bankruptcy when sh*t hit the fan for me. I had accrued almost $100k in mostly credit card debt because of poor lifestyle choices and bad investments.
It was a shameful moment when I looked in the mirror and realized what I had gotten myself into. But it was also the moment when I took 100% ownership of the mistakes I had made and commit to paying it all off, even if it took me the rest of my life.
Over the next year, I created my first online business and was able to pay ALL of it off within a year. Want to know how I did it?
I created my first online business and used SEO (Search Engine Optimization) to rank in the first 3 spots on Google. I set up accounts with...
We live in a day where we get a lot of instant gratification, seems like everything is 'on demand' except when it comes to building our business or growing our followings.
Being an entrepreneur or content creator can test our patience because we want results right now. On top of that there are no shortage of marketers always promising the quick in easy path.
Its easy to compare yourself to people who 'appear' to be crushing it online, and that can make us feel like we aren't succeeding or that we are doing it all wrong.
I want to remind you that some of the biggest names in the digital entrepreneurship space; people like Gary V, Amy Porterfield, Tony Robbins, John Lee Dumas, Brendan Burchard, Rich Roll, Even Carmichael (and the list goes on) all were years in the making and not overnight successes.
We only see the tip of the iceberg and don't realize all the years that went into what we see now. Remember if you are feeling like 'this is taking so long' or...