Starting an online information-based business can be a great way to make money and have an impact on your community. But with so many different facets, where do you even begin?
In this blog post, we'll discuss the steps required to launch an online information based business as well as all the different offers that can be created such as video tutorials, online courses, e-books, webinars, articles & blog posts, membership sites, group coaching sessions, live coaching sessions and paid podcasts.
1. Choose a Niche or Market – First things first, you need to decide what type of information your business will provide and understand the needs, wants, and desires of those in that market. This will help you tailor your content and services to meet the specific needs of your target audience.
If you are having a hard time knowing your ideal audience or niche, grab my Nail Your Niche workshop and get some clarity around who you can help and how you can help them (plus know the...
Last week I dropped part one of ‘Bad advice from the Gurus), check it out here!
This is part 2:
‘Quit your job and go all in!’
Hold on for a sec, before you quit your job, understand this:
The coaching and marketing gurus want you to hate your job.
They want to sell you the coaching dream, and they want you to buy their high ticket offers.
In marketing this is what we call ‘throwing stones at the bad guys.’
Politicians do this all the time. They leverage people’s emotions and create polarization.
I often see people who jump in without the proper business or marketing foundations, thinking those 10k months are right around the corner, and so pumped to be changing lives.
But they have severed their cash flow and then go into scarcity mode, with pressure amplifying and self-doubt growing.
Eventually the pressure is so much they are broken and feel like...
“Charge your worth”
“It’s not about the money”
“Raise your prices”
“Go high ticket”
Advice from the Gurus that often leaves coaches frustrated and desperate for sales month after month.
I've seen new coaches walk over money and clients because they've been shamed into charging high rates without creating the market to sustain it.
These same Guru’s usually have large followings and a high degree of social proof that allows them to do this much easier than a new or intermediate player in the game.
I've also seen a 2nd grade teacher close in on 7 figures with a $99 offer using the right strategies.
Yes, charge your worth, charge high ticket, but only after you have earned that right.
If you don’t have the big name, the big podcast, big Instagram account then:
1 – Work your way up in both pricing and confidence.
2 – Build up your...
FREE CAR ANYONE?
I remember reading a book a long time ago from Rob Kiyosaki, the author of Rich Dad Poor Dad, and he said:
“If I want to buy a new Ferrari, then I don’t go work for the money or take it out of my savings, I create an asset that pays for the Ferrari.”
The point he was referring to, was to not trade time for money but use your mindset an asset that in turn creates money.
I am not at the point where I’ve created an asset just to pay for a Ferrari, but I am at the point where I can replace my wife’s 2010 Toyota Rav4 with her dream car….and do it without trading my time for it.
In my Audio Masterclass ‘9 Ways To Monetize LinkedIn in 2022’; one of the 9 ways I mention is making money from ‘affiliate’ commissions by referring products or services that you LOVE.
One of my favorite apps to recommend to coaches and course creators, is Kajabi.
Are you thinking "Simon, why the hell are you saying that coaching is a waste of money? Don't you support coaches and don't you coach"?
I didn't say that coaching was a waste of money.
I said spending money on coaching was a waste of money.
The definition of spending is: to use up, to consume wastefully, to squander.
Unfortunately the truth is a lot of people look at hiring a coach as spending, and even worse, they act like it.
They say that only 3% of digital courses (without a live component) are completed.
Far too few people even give themselves the gift of coaching or learning after they leave school.
Then there are those that do decide to further their knowledge and buy a course but either don't finish (gain the knowledge) or don't take action with the knowledge in order to gain results.
The equation for massive success is: knowledge + action - overthink = incredible results.
There are a few people, the elite, who INVEST in coaching.
It's true, a lot of people have a big aversion to getting on a call with potential clients.
You can be the best coach in the world but if you can't sell, then you can't do what you do best.
When I even mention sales to a lot of people and ask them what comes to mind they say things like:
^ Those are actually words from a live call I did where I asked that question.
So how do you sell if your gut gets an icky feeling with even mentioning sales?
Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.
English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:
Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points.
1 - Because it costs money and it will take away from what I have earned or saved up, I'll be going backwards instead of forwards.
2 - Because it takes up time and with as busy as I am right now, I just can't put anything more on my plate.
3 - Because now isn't the right time. The timing will be much better down the road when I am less busy.
Now, I know you are thinking those sound like a bunch of excuses that people say, 𝙗𝙪𝙩 𝙩𝙝𝙤𝙨𝙚 𝙖𝙧𝙚 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙢𝙮 𝙤𝙬𝙣 𝙬𝙤𝙧𝙙𝙨.
But it really doesn't matter if it's and excuse or legit because the result is the exact same ...... nothing happens or changes.
Last fall I was asked to join what seemed to be a very expensive mastermind group and I said those 3 things, I don't have the time, it costs too much and now isn't the right time.
I felt good about the decision and had no regrets.
But this May I was approached again to join, but the price had increased another $5k from 8 months before and would exceed my mortgage.
𝘽𝙪𝙩 𝙄 𝙝𝙖𝙙 𝙗𝙚𝙩𝙩𝙚𝙧 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 𝙩𝙝𝙞𝙨 𝙩𝙞𝙢𝙚 𝙞𝙣𝙨𝙩𝙚𝙖𝙙...