There has never been a better time to create an online business that allows you the flexibility to make money online doing what you love. The ability to reach a 'one to many' audience and the freedom to operate from any location are just a few of the enticing benefits. However, the journey to a successful online business is often misunderstood and misdirected, leading many entrepreneurs astray.
Many online entrepreneurs find themselves stuck in a cycle of selling a single offer at one price point, using one-to-one methods. This approach is not only limiting but also exhausting. Some 'gurus' advocate for aggressive tactics like targeting clients in the comments of influencers, engaging in awkward conversations to identify 'pain points', and pushing for high-ticket sales on cold calls. While this might work for a few, it's a challenging and often unsustainable path for most.
If you've been in one of my group coaching calls, you've probably heard me talk about a very simple 3 step formula for getting results.
After working with hundreds of coaches and entrepreneurs, I found a very easy way to diagnose WHERE we need to focus on to unlock the next level and today I want to share that with you.
If you know me, you know I BELIEVE that we all are capable of doing so much more than we can possibly imagine. You know I believe that if someone else can do it, then so can we. It's just a formula.
If we are hitting a plateau, or running into a wall over and over without a breakthrough, then its one or more of these areas:
1 - We don't have the right knowledge.
2 - We aren't taking the right action.
3- We are overthinking it (meaning we are spending time questioning if its going to work out or not, analysis paralysis, fear of failure, fear of success, fear of judgment, comparing and looking at others, fear of repeating a mistake or bad...
Just wanted to drop you a little ‘nugget’ of the week from my sales arsenal.
I want to share with you 2 open ended questions that I love asking my clients or potential clients. They are simple questions that build trust and really set you off on the best foot and prepare you for a great relationship.
This can be done with existing clients or in the discovery phase.
I want you to ask them about their previous experience with working with anyone that did something similar to you. For example, if you are a coach you would say:
“When working with a coach in the past, what were some of the things you like about working with them?”
Try and open them up by saying ‘tell me more about that’ and you’ll be able to find a lot about how they like to be worked with. Follow it up by:
“What are some things you disliked about working with them?”
This will help you stay ahead of things...
Want to learn the secret sauce to creating a highly leveraged coaching business?
I often get asked about how I created a 6 figure business using less than 10 hours per week and one of my favorite tools is using the Value Ladder.
The "Value Ladder" is a concept popularized by Russell Brunson, a well-known internet marketer and author of the book "Expert Secrets." In essence, a value ladder is a visual representation of how your business can attract and retain customers by offering a range of products or services that increase in value and price as customers move up the ladder.
At the bottom of the ladder, you might offer a free or low-cost product or service, such as a free trial or a low-cost digital download. This is intended to attract new customers and introduce them to your business. As customers become more familiar with your brand and begin to trust you, they may be willing to move up the ladder to more expensive products or services.
For example, after a customer...