𝙔𝙊𝙐 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙩𝙧𝙪𝙚 𝙙𝙚𝙘𝙚𝙣𝙩𝙧𝙖𝙡𝙞𝙯𝙚𝙙 𝙘𝙧𝙮𝙥𝙩𝙤𝙘𝙪𝙧𝙧𝙚𝙣𝙘𝙮.

One of my biggest mistakes in my first online business back in 2005 is I created the business around the products I sold.

There were 3 problems with that:

1 - Unless you own the intellectual property, other people could sell the same stuff that I sold.

2 - People could also could create products that competed with the ones that I sold.

3 - Physical products require materials, manufacturing, warehousing and shipping.

This creates what's called a Red Ocean (bloody red waters where the sharks fight for every fish). It becomes a race to the bottom where the lowest price wins. 

But here's the thing that I didn't realize, I shouldn't have been growing a business around the products or 'what I did', instead I should have been building my personal brand and making the offers that I sold just a part of the business. Do you see the difference? The focus is on the brand and not the products or offers. 

What is a personal brand? 

...

Today I want to drop a nugget about creating content on social platforms, because traffic is what fuels your one person business and the most important thing that a person can cultivate in the creator economy. 

Probably the number 1 question I get asked all the time is ‘should I post personal stuff on (LinkedIn/Social Media)’?  

Such a great question and there’s a few sides to this that may apply to more than just LinkedIn and give you some ideas as far as your overall content marketing strategy. One of my favorite sayings about business, especially as it relates to being a one person business is 'people buy from people, not businesses'. 

If you think about some of the best and biggest businesses out there, you may love the overall brand, but it still feels very personal to you. And if you are buying higher ticket items, you probably like to 'know someone' in the industry that is relatable to you. 

This is where your personal...