𝙔𝙊𝙐 𝙖𝙧𝙚 𝙩𝙝𝙚 𝙩𝙧𝙪𝙚 𝙙𝙚𝙘𝙚𝙣𝙩𝙧𝙖𝙡𝙞𝙯𝙚𝙙 𝙘𝙧𝙮𝙥𝙩𝙤𝙘𝙪𝙧𝙧𝙚𝙣𝙘𝙮.
One of my biggest mistakes in my first online business back in 2005 is I created the business around the products I sold.
There were 3 problems with that:
1 - Unless you own the intellectual property, other people could sell the same stuff that I sold.
2 - People could also could create products that competed with the ones that I sold.
3 - Physical products require materials, manufacturing, warehousing and shipping.
This creates what's called a Red Ocean (bloody red waters where the sharks fight for every fish). It becomes a race to the bottom where the lowest price wins.
But here's the thing that I didn't realize, I shouldn't have been growing a business around the products or 'what I did', instead I should have been building my personal brand and making the offers that I sold just a part of the business. Do you see the difference? The focus is on the brand and not the products or offers.
What is a personal brand?
There’s actually ONE THING that determines 85% of your financial success. Avoiding it, ignoring it, or calling it unfair won't change a thing. According to Harvard University, the Carnegie Foundation, and Stanford Research Center…
𝙄𝙩'𝙨 𝙮𝙤𝙪𝙧 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙨𝙠𝙞𝙡𝙡𝙨.
Whether its applying for a job, working your way into leadership, presenting in front of an audience or closing more deals in your business, it literally pays to level up your communication skills. Communication is also a skill that can be improved and can be an instant way to create a higher income in your career.
When it comes to building your online business, communication is also important because you'll be closing high ticket sales (anything over $3k) on a sales call. You'll also need it when you show up on live presentations, being a guest on a podcast or live show, or selling an online course through a webinar or challenge.
Being in sales for the last 10 years, communication skills are...