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My $36 Million Sales Script For Business To Consumer Sales

Today I wanted to share with you my EXACT sales script that I use to easily close deals with no pressure, without being sales-ey or sleazy. Make sure you save this so you can revisit this at a later time.

This formula gets me a ton of results and I used this script to hit Presidents Club in Sales for 8 out of 9 years in a $2 billion Fortune 500 company and close $36 million in B2C deals. In full transparency, it's not an actual script, it’s more like a flow with a few key elements and you can use it to create your own sales script. 

One of my big mantras in sales (this also goes for coaching and leadership as well) is ‘talk less, listen more’ and it’s a great recipe.  

The first thing I do, unlike a lot of people in sales who ‘pound the pavement’ or ‘dial for dollars’ is that I use digital marketing (content marketing, social media marketing and email marketing) to get people to book calls with...

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How To Use Content Marketing To Attract Your Dream Clients

Are you an entrepreneur with an online business and finding it difficult to stand out because there seems to be so much competition? If that is you, don't worry because in today's article I'm going to break down how the most successful businesses are thriving online and how you can to.

In this article I will: 

  1. Explain what Content Marketing is as it relates to making money online through coaching, consulting or course creation.
  2. How content marketing allows you to attract clients instead of chasing them. 
  3. Helps you make sales 10x easier by building the know, like and trust factor. 

In 2020 when I started getting active on LinkedIn and building my business, I had a tiny fraction of the understanding of digital marketing that I do now but for some reason I had this feeling:

Just focus on creating quality content and you won’t have to worry about finding business.

And so, during the Pandemic, I did just that and my first 3 coaching clients came to me with no...

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Build A One Person Business And Do What You Love (The Creator Economy Explained)

We've never had a better time in our history for those of us who want to, can create money doing what we love in life. The key to this is understanding the Creator Economy. 

But not much more than 100 years ago during the industrial revolution, for someone to get by, they had to literally become paid slaves to corporations if they couldn't make it as a farmer. People worked 14 hour days in harsh and inhumane conditions, including children. 

Reform set in, conditions improved and the educational system was put into place to remove children from the workforce, yet train them to become future employees. For close to a decade, people followed this model of going to school, working hard, then getting a degree, then entering the work force and having a career for the rest of your life.

As the century went on, going to school became less and less predictive of financial success (less relevant) and more and more expensive. 25 years ago, I opted out of higher education because I...

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Should I Post Personal Content On Business Social Media Accounts?

Today I want to drop a nugget about creating content on social platforms, because traffic is what fuels your one person business and the most important thing that a person can cultivate in the creator economy. 

Probably the number 1 question I get asked all the time is ‘should I post personal stuff on (LinkedIn/Social Media)’?  

Such a great question and there’s a few sides to this that may apply to more than just LinkedIn and give you some ideas as far as your overall content marketing strategy. One of my favorite sayings about business, especially as it relates to being a one person business is 'people buy from people, not businesses'. 

If you think about some of the best and biggest businesses out there, you may love the overall brand, but it still feels very personal to you. And if you are buying higher ticket items, you probably like to 'know someone' in the industry that is relatable to you. 

This is where your personal...

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Boost Your Visibility and Sales with Effective SEO Strategies

There are people searching to find you and saying, ‘Take my money’!!!!  

But are you putting yourself in a position to ‘be found’? More on this in a sec, but let me tell you why this is important:  

In the mid-2000s I was at the point of bankruptcy when sh*t hit the fan for me. I had accrued almost $100k in mostly credit card debt because of poor lifestyle choices and bad investments.  

It was a shameful moment when I looked in the mirror and realized what I had gotten myself into. But it was also the moment when I took 100% ownership of the mistakes I had made and commit to paying it all off, even if it took me the rest of my life.  

Over the next year, I created my first online business and was able to pay ALL of it off within a year. Want to know how I did it? 

I created my first online business and used SEO (Search Engine Optimization) to rank in the first 3 spots on Google. I set up accounts with...

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