One of the things that plagues people in their business the ups and downs of sales.  

The wild swings can feel like a roller coaster at times, but unlike a real roller coaster it doesn’t feel so great when things are heading downhill. 

One of my mentors used to always preach a strategy that has helped me have a lot less ups and downs both in sales and business. 

He calls it: Find, Book, Keep.   

The gist of it is you have 3 buckets that you need to always be focused on to keep your pipeline flourishing. Taking your eyes off one or more of these is what causes the wild swings, and happens a lot when business is booming!  

Find:  

This is the marketing and prospecting bucket and is the most important bucket to be create abundant revenue. It does not matter if you have the best offers or are awesome at sales if you can’t lure in potential clients through your content marketing, networking, referrals, paid traffic,...

Want to learn the secret sauce to creating a highly leveraged coaching business? 

I often get asked about how I created a 6 figure business using less than 10 hours per week and one of my favorite tools is using the Value Ladder. 

The "Value Ladder" is a concept popularized by Russell Brunson, a well-known internet marketer and author of the book "Expert Secrets." In essence, a value ladder is a visual representation of how your business can attract and retain customers by offering a range of products or services that increase in value and price as customers move up the ladder.

At the bottom of the ladder, you might offer a free or low-cost product or service, such as a free trial or a low-cost digital download. This is intended to attract new customers and introduce them to your business. As customers become more familiar with your brand and begin to trust you, they may be willing to move up the ladder to more expensive products or services.

For example, after a customer...