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Winning Digital Marketing Trends For 2024: Creating Hyper-Niche Offers

If you are a coach or a consultant in the online space, its getting harder and harder to stand out in 2024. In this article I'll share with you:

  • How to stand out in oversaturated and over-farmed markets in the online space.
  • My favorite strategy for creating life-long clients.
  • How to break into existing online markets and take more market share.
  • The formula for creating 'hyper-niche' offers.

I don’t know if you’ve ever had the feeling that the online space is SO CROWDED and there is so much noise, its hard to stand out.

Today, let’s fix that and help you take some of that market share.

Last year when META rolled out the Threads app, I was excited because I thought it could be a fresh start for me as far as finding NEW thought leaders and not the same old ones that I see EVERYWHERE.

I wanted to see people like YOU!

I didn’t follow any of the big names in the personal development, coaching, mindset, or marketing space, only people that I knew.

But guess who...

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How To Make 6 Figures In Less Than 6 Months With An Online Business | High Value Questions

I'm excited to start a new segment on my podcast called "High Value Questions" where I answer specific questions from my audience about building a business online. You can listen to the podcast version of this question on Apple or Spotify

I got this High Value Question from Olly in the UK:

"What are the most important first 3-5 things you would do if you had to start again from scratch, tomorrow and hit six figures in 6 months (as an entrepreneur with no personal brand, audience or offer)?"

First of all, what a great question! Second, I love this question because there are probably a thousand ways that you could do this, but I'll share what I would do, knowing what I know. Lastly, I love this question because I do not believe in all the 'get rich quickly' marketing that I see about entrepreneurs growing a 6 figure business in 3, 6, 12  months; it just doesn't work like that.

But let's say that all of my social media following, my email list was wiped out and I had to...

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How To Find A Highly Profitable Niche For Your Online Business

Ever wonder what is the biggest common denominator in businesses that succeed and one that fail?

 

Two years ago, I had the opportunity to work in one of the largest coach training businesses in the world where I got to be a consultant for aspiring entrepreneurs. Unfortunately, this coaching business was really good at selling people on the dream of making money by helping other people out, but horrible at teaching them how to actually close deals.

The strategy was to follow other influencers on Instagram and stalk people in the comments and then try to slide into their DMs and get into a conversation with them, then get them on a call an flesh out their pain points, pour some salt in the wound then pitch them on a solution and a high ticket coaching package. It was horrible.

They were so good at selling people on this dream, but the students failed miserably because they didn’t have the social proof or street cred of the influencer that sold them on the dream. People...

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