Are you thinking "Simon, why the hell are you saying that coaching is a waste of money? Don't you support coaches and don't you coach"?
I didn't say that coaching was a waste of money.
I said spending money on coaching was a waste of money.
The definition of spending is: to use up, to consume wastefully, to squander.
Unfortunately the truth is a lot of people look at hiring a coach as spending, and even worse, they act like it.
They say that only 3% of digital courses (without a live component) are completed.
Far too few people even give themselves the gift of coaching or learning after they leave school.
Then there are those that do decide to further their knowledge and buy a course but either don't finish (gain the knowledge) or don't take action with the knowledge in order to gain results.
The equation for massive success is: knowledge + action - overthink = incredible results.
There are a few people, the elite, who INVEST in coaching.
When I started in sales back in 2013, I discovered a mindset that helped me to always have more than enough income and it has become a guiding principle for me ever since.
Sales often has a reputation for being:
Often in sales, reps put themselves first and do whatever it takes to make the deal happen and it often isn’t in the best interest of the client.
They call this ‘Commission breath’, and it stinks.
I started telling this to my clients:
“If I truly put you first, I’ll never have to worry about my paycheck”.
But I didn’t just say it, I did it.
I stopped worrying about my paycheck and just focused on truly putting my clients first.
And the money just rolled in.
Years later, I could tell my clients that this has always worked for me, if I put them first and I wouldn’t need to worry about my income.
Saying this to your clients is a major way to build trust (so long as its sincere).
Last night in...