Today I want to drop a nugget about creating content on social platforms, because traffic is what fuels your one person business and the most important thing that a person can cultivate in the creator economy. 

Probably the number 1 question I get asked all the time is ‘should I post personal stuff on (LinkedIn/Social Media)’?  

Such a great question and there’s a few sides to this that may apply to more than just LinkedIn and give you some ideas as far as your overall content marketing strategy. One of my favorite sayings about business, especially as it relates to being a one person business is 'people buy from people, not businesses'. 

If you think about some of the best and biggest businesses out there, you may love the overall brand, but it still feels very personal to you. And if you are buying higher ticket items, you probably like to 'know someone' in the industry that is relatable to you. 

This is where your personal...

Is it bad or good to give away a lot of stuff for free? 

By that I mean, doing free trainings, free coaching, free resources?  

Will you be discounting your worth when you give out free stuff? 

Will you attract ‘freebie seekers’ that will never pay? 

If I give too much away, won’t it be hard for me to charge people? 

Won’t I be giving away all of my secrets?  

In my experience: “the more I give away, the more that comes my way”.  

If you know me I’m a nerd about abundance and any worries about giving aways stuff for free comes from a scarcity mindset, let’s blow up some of these limiting beliefs: 

Freebie seekers – yes, there are those people who will resist paying for anything. But why should I not try to help them? The truth is, the people who are unwilling to pay for anything end up hurting themselves the most because they try to figure out everything on their own....