Starting an online information-based business can be a great way to make money and have an impact on your community. But with so many different facets, where do you even begin?

In this blog post, we'll discuss the steps required to launch an online information based business as well as all the different offers that can be created such as video tutorials, online courses, e-books, webinars, articles & blog posts, membership sites, group coaching sessions, live coaching sessions and paid podcasts.

1. Choose a Niche or Market – First things first, you need to decide what type of information your business will provide and understand the needs, wants, and desires of those in that market. This will help you tailor your content and services to meet the specific needs of your target audience.

If you are having a hard time knowing your ideal audience or niche, grab my Nail Your Niche workshop and get some clarity around who you can help and how you can help them (plus know the...

Are you thinking "Simon, why the hell are you saying that coaching is a waste of money? Don't you support coaches and don't you coach"?

I didn't say that coaching was a waste of money. 

I said spending money on coaching was a waste of money. 

The definition of spending is: to use up, to consume wastefully, to squander. 

Unfortunately the truth is a lot of people look at hiring a coach as spending, and even worse, they act like it. 

They say that only 3% of digital courses (without a live component) are completed.

Far too few people even give themselves the gift of coaching or learning after they leave school.

Then there are those that do decide to further their knowledge and buy a course but either don't finish (gain the knowledge) or don't take action with the knowledge in order to gain results. 

The equation for massive success is: knowledge + action - overthink = incredible results. 

There are a few people, the elite, who INVEST in coaching. 

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