Are you thinking "Simon, why the hell are you saying that coaching is a waste of money? Don't you support coaches and don't you coach"?
I didn't say that coaching was a waste of money.
I said spending money on coaching was a waste of money.
The definition of spending is: to use up, to consume wastefully, to squander.
Unfortunately the truth is a lot of people look at hiring a coach as spending, and even worse, they act like it.
They say that only 3% of digital courses (without a live component) are completed.
Far too few people even give themselves the gift of coaching or learning after they leave school.
Then there are those that do decide to further their knowledge and buy a course but either don't finish (gain the knowledge) or don't take action with the knowledge in order to gain results.
The equation for massive success is: knowledge + action - overthink = incredible results.
There are a few people, the elite, who INVEST in coaching.