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How to Turn Objections Into Opportunities: The Ultimate Workbook

Last year I kept getting this question: How do you Overcome objections? 

I thought to myself “Well, I don’t ‘overcome’ objections; I ALIGN with the client.” 

I make sure I understand what the real core issue is, ask them the right questions then give them the right solution.  

I thought to myself about how some of my BEST students, the raving fans, the cheerleaders, were part of my community because I took the time to ALIGN with them instead of trying to ‘overcome’ them.  

I started to jot down some examples of how to do this.  

I started to write down all the most common objections that come up. 

I started to create some ‘roadmaps’ of what to ask.  

I started creating a ‘workbook’ about how to turn objections into opportunities. 

Months went by and it was an unfinished project.  

I got a life-threatening bacterial infection in my arm in March...

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