Click Here To See How Niching Down Can 10x Your Online Business!

How to Turn Objections Into Opportunities: The Ultimate Workbook

Last year I kept getting this question: How do you Overcome objections? 

I thought to myself “Well, I don’t ‘overcome’ objections; I ALIGN with the client.” 

I make sure I understand what the real core issue is, ask them the right questions then give them the right solution.  

I thought to myself about how some of my BEST students, the raving fans, the cheerleaders, were part of my community because I took the time to ALIGN with them instead of trying to ‘overcome’ them.  

I started to jot down some examples of how to do this.  

I started to write down all the most common objections that come up. 

I started to create some ‘roadmaps’ of what to ask.  

I started creating a ‘workbook’ about how to turn objections into opportunities. 

Months went by and it was an unfinished project.  

I got a life-threatening bacterial infection in my arm in March...

Continue Reading...

The Power of Transformation: Selling the Feeling, Not Just the How.

Today I wanted to share an analogy about a sales concept that has made it so easy for me to sell over the years.

I posted it on LinkedIn this morning but if you missed it, I thought you might find value in it so I'm sharing it here as well.

๐™ƒ๐™ค๐™ฌ ๐™ฉ๐™ค ๐™ข๐™–๐™ง๐™ ๐™š๐™ฉ & ๐™จ๐™š๐™ก๐™ก ๐™—๐™š๐™ฉ๐™ฉ๐™š๐™ง ๐™ฉ๐™๐™–๐™ฃ 98% ๐™ค๐™› ๐™š๐™ซ๐™š๐™ง๐™ฎ๐™ค๐™ฃ๐™š ๐™š๐™ก๐™จ๐™š:

Let's use the example of a cycling nerd.

Cycling nerds are PASSIONATE about professional cycling, the guys that ride 2000 miles in the Tour De France for 21 straight days, tearing each other apart in the heat of July up some of the steepest mountains in France.

A true cycling nerd will spend ridiculous amounts of money on bikes, shoes, carbon wheels, trainers, GPS and tech devices & nutrition.

๐—ช๐—ต๐—ฎ๐˜ every cycling nerd ๐™ฌ๐™–๐™ฃ๐™ฉ๐™จ is to be faster.

๐—ช๐—ต๐˜† do they want to be faster? Because they want to look cool and be like their heroes in the Tour De France.

๐—›๐—ผ๐˜„ do they become faster? Well, the reality is you need to train more and eat less calories so that you become stronger and lighter to get...

Continue Reading...

Drop your name and email and I'll send it to your inbox right now!

There's some good stuff inside! Let me take you on a tour of the digital marketing world!ย