Climbing the Value Ladder: Unlocking the Secrets to Attracting and Retaining Customers
Want to learn the secret sauce to creating a highly leveraged coaching business?
I often get asked about how I created a 6 figure business using less than 10 hours per week and one of my favorite tools is using the Value Ladder.
The "Value Ladder" is a concept popularized by Russell Brunson, a well-known internet marketer and author of the book "Expert Secrets." In essence, a value ladder is a visual representation of how your business can attract and retain customers by offering a range of products or services that increase in value and price as customers move up the ladder.
At the bottom of the ladder, you might offer a free or low-cost product or service, such as a free trial or a low-cost digital download. This is intended to attract new customers and introduce them to your business. As customers become more familiar with your brand and begin to trust you, they may be willing to move up the ladder to more expensive products or services.
For example, after a customer...
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