It’s no surprise that LinkedIn has played a big part in my building a business and a podcast that I LOVE!  

During COVID in 2020, my income evaporated as hospitals were shut down for months and I needed a backup plan. 

I use LinkedIn to boot up a coaching business and exactly 3 years ago I got my first Mindset Client. I remember it was so weird getting PAID to teach something I LOVE talking about! 

Within a couple of months, I got 2 more inbound mindset clients and within 4 months I had grown my following from 500 to 2000 and launched my first digital course! 

Since that time, LinkedIn has been a great resource for me to make money, build relationships and collaborations, learn from others, and grow my podcast.  

At the beginning of 2022, I launched an audio masterclass (a course you could listen to on your phone) called ‘9 Ways To Monetize LinkedIn’ which I got a lot of really great feedback on.  

It contained lessons...

Today I wanted to share an analogy about a sales concept that has made it so easy for me to sell over the years.

I posted it on LinkedIn this morning but if you missed it, I thought you might find value in it so I'm sharing it here as well.

𝙃𝙤𝙬 𝙩𝙤 𝙢𝙖𝙧𝙠𝙚𝙩 & 𝙨𝙚𝙡𝙡 𝙗𝙚𝙩𝙩𝙚𝙧 𝙩𝙝𝙖𝙣 98% 𝙤𝙛 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙚𝙡𝙨𝙚:

Let's use the example of a cycling nerd.

Cycling nerds are PASSIONATE about professional cycling, the guys that ride 2000 miles in the Tour De France for 21 straight days, tearing each other apart in the heat of July up some of the steepest mountains in France.

A true cycling nerd will spend ridiculous amounts of money on bikes, shoes, carbon wheels, trainers, GPS and tech devices & nutrition.

𝗪𝗵𝗮𝘁 every cycling nerd 𝙬𝙖𝙣𝙩𝙨 is to be faster.

𝗪𝗵𝘆 do they want to be faster? Because they want to look cool and be like their heroes in the Tour De France.

𝗛𝗼𝘄 do they become faster? Well, the reality is you need to train more and eat less calories so that you become stronger and lighter to get...

One of the things that plagues people in their business the ups and downs of sales.  

The wild swings can feel like a roller coaster at times, but unlike a real roller coaster it doesn’t feel so great when things are heading downhill. 

One of my mentors used to always preach a strategy that has helped me have a lot less ups and downs both in sales and business. 

He calls it: Find, Book, Keep.   

The gist of it is you have 3 buckets that you need to always be focused on to keep your pipeline flourishing. Taking your eyes off one or more of these is what causes the wild swings, and happens a lot when business is booming!  

Find:  

This is the marketing and prospecting bucket and is the most important bucket to be create abundant revenue. It does not matter if you have the best offers or are awesome at sales if you can’t lure in potential clients through your content marketing, networking, referrals, paid traffic,...