7 Digital Product Ideas for Coaches to Sell on Kajabi

When I first started coaching, I thought the only way to grow was to hustle harder—more calls, more networking, more content on social media.

The problem? It felt like I was always chasing.

That’s when I discovered the magic of digital products on Kajabi.

Not only can they create passive income, but they also act as something I call a “paid lead magnet.” Instead of giving away endless free resources, you create a low-ticket product that actually pays you to attract the right kind of clients. You’re building trust, generating leads, and making money all at once.

If you’re a coach or course creator wondering where to start, here are a few digital product ideas you can create and sell inside your Kajabi app:

1. A Signature Ebook or Guide

Think of the one topic you’re always teaching clients in your coaching calls. Package it into a polished, easy-to-read guide.
Examples:

• “30 Days to Build Unshakable Confidence”

• “The 5-Step System for Closing High-Ticket Clients”

It’s not just an ebook—it’s the first step in your funnel.

2. Mini-Courses

Not ready for a big flagship course? No problem. Create a 60–90 minute mini-course on Kajabi with 3–5 lessons.
Examples:

• A meditation coach could create a “7-Day Reset” mini-course.

• A business coach could create “How to Land Your First Paying Client.”

These work beautifully at a $27–$97 price point.

3. Templates & Workbooks

This is one of my personal favorites. Coaches love shortcuts, and ready-made templates save them hours.
Examples:

• A business coach: “Client Onboarding Kit.”

• A life coach: “Goal Setting Journal.”

• A leadership coach: “Team Meeting Agenda Templates.”

Kajabi makes it easy to upload PDFs, worksheets, and even editable Canva templates.

4. Paid Challenges

Turn your expertise into a 5-day challenge. Record short videos, add worksheets, and automate the whole thing.
Examples:

• “5 Days to a Clear Personal Brand”

• “5 Days to Your First $1,000 Online”

Instead of free challenges that drain your energy, this one actually pays you.

5. Audio Trainings or Guided Sessions

Kajabi isn’t just for video—you can also upload audio files.
Examples:

• A wellness coach could create guided meditations.

• A sales coach could create audio pep talks or daily mindset resets.

People love consuming these while they’re commuting or working out.

6. Resource Libraries

Bundle up your best worksheets, scripts, or checklists into a one-stop shop.
Examples:

• A marketing coach could create “20 Social Media Captions for Coaches.”

• A career coach could create “The Ultimate Interview Prep Toolkit.”

These are easy to make, valuable to your audience, and scalable.

7. Webinar Replays

If you’ve ever hosted a live training, you don’t have to let that content collect dust. Package it as a paid replay.
Examples:

• “3 Secrets to Building a 6-Figure Coaching Business”

• “How to Turn Your LinkedIn Profile Into a Lead Magnet”

Kajabi makes it easy to host and sell replays, and you can even bundle them.

How to use Kajabi to sell your first Digital Product

I’ve tested a lot of platforms over the years—Shopify, ThriveCart, Gumroad—but Kajabi is my favorite for coaches because it allows you to do everything in one place:

✔ Host your digital products
✔ Create sales pages and checkout
✔ Build your email list with automations
✔ Add upsells and bundles

And once you build your first digital product, you’ve created an asset that can sell forever.

Once you have your digital product created, use the Digital Downloads section inside of Kajabi's "Sales" section. From there you'll add a short description, upload the file(s) and then add your pricing details.

After that, you'll create an offer and customize your simple check out page (add a few photos & details). 

If you want a head start you can use one of my E-Book/Workbook Canva Templates, just customize with your own content and then export as a PDF. 

Don't just create a checkout page, create a sales page for your digital product. 

If you’re serious about creating a paid lead magnet that generates income and leads at the same time, the next step is setting up a beautiful sales page.

My previous article shows you exactly how to lay out an ebook or digital product sales page. 

Or you can grab my Executive Ebook/Digital Product Sales Page Template for Kajabi. It’s a plug-and-play template that gives your first (or next) product the polished, high-converting home it deserves.

👉 Grab your Executive Ebook/Digital Product Sales Page Template here.

Here’s to building freedom-based income that works while you sleep.

Talk soon,
Simon