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From Idea to Income: The Proven Path to Passive Revenue

Discover the exact systems my wife and I used to build profitable digital product businesses that create real freedom — one download at a time.

50 Pages | Digital Download | PDF

Less than the price of lunch, knowledge that can make an impact for a lifetime!

Download now for $9.77!

About The Author

Simon Parsons is a creator, writer, and 10x President’s Club sales leader who has helped generate over $36 million in compensation for physicians—and now helps coaches, creatives, and solopreneurs build leveraged digital income streams that give them back their time, energy, and freedom.

What started as a late-night side hustle during diaper duty and sales calls became a portfolio of digital assets—from Etsy shops to affiliate funnels, online courses, and real estate investments. Simon is the creator of The Digital Product Playbook and a growing ecosystem of resources that combine aesthetics, automation, and high-leverage creativity to help others design work that funds their dream life.

He lives at the intersection of design and discipline—fusing high-ticket sales experience with the simplicity of scalable income—and is deeply passionate about helping others build modern wealth without sacrificing what matters most.

When he’s not building assets or writing on Medium, you can find him on a mountain bike trail, sipping coffee with his wife, chasing his kids around Disneyland, or crafting templates that sell themselves while he sleeps.

This Book Is For You If...

✅ You’re a coach, creator, or service provider who’s tired of trading time for money and ready to create something that scales.

✅ You want to build income streams that earn while you sleep — so you can work less and live more.

✅ You’re ready to turn your knowledge, creativity, or expertise into digital assets that build long-term wealth.

✅ You’ve heard about “passive income” but haven’t found a clear, step-by-step roadmap to make it real.

✅ You value freedom more than constant hustle — and want a business that supports your lifestyle instead of consuming it.

✅ You’ve been wanting to start but feel overwhelmed by where to begin — this playbook gives you the exact plan. 

Start Reading Now!

What You'll Learn In The Digital Product Playbook

The Passive Income Playbook is an easy to read and easy to understand breakdown of all the passive income strategies I've used put into a 118 page digital downloadable and printable PDF.

 

Part I: Mapping the Landscape

  • Discover the truth about passive income — what it is (and what it’s not).

  • Learn how to shift from trading time for money to building leveraged income streams.

  • Understand the key differences between active, leveraged, and passive income.

  • Explore the main types of digital products — and which are right for you.

  • Identify your strengths and match them with the best product format.

Part II: Picking Your Lane

  • Choose your digital product archetype: knowledge-based, creativity-based, or utility-based.

  • Learn how to validate your idea before you create it.

  • Understand your audience and buyer psychology — who buys what and why.

  • Find the perfect niche and position your offer for maximum profit.

Part III: Building the Product

  • Step-by-step guide to creating your first digital product in Canva or similar tools.

  • Learn how to design products that stand out and sell consistently.

  • Pricing and packaging strategies to build value and boost conversions.

  • Templates, checklists, and planning systems to help you move fast.

 

 

 

Part IV: Selling & Scaling

  • How to get your products found on Etsy, Gumroad, Shopify, and other platforms.

  • Email marketing and nurturing sequences that sell passively.

  • The 80/20 rule of digital business — where to focus for maximum ROI.

  • How to repurpose content and build a marketing ecosystem that compounds over time.

  • Real-world examples of how small daily actions stack into long-term income.

Part V: Longevity & Next Steps

  • The compounding effect: how passive income builds upon itself over time.

  • Common mistakes across platforms (and how to avoid them).

  • How to future-proof your business and stay ahead of digital trends.

  • Tools, resources, and app recommendations for ongoing success.

💡 Plus: Exclusive insights from how both my wife and I built our own digital product businesses from scratch — including the exact systems, tools, and strategies we still use today.

Download The Digital Product Playbook!

The Beauty of Digital Products

Why They’re the Smartest Business Model for Freedom-Seekers

Imagine waking up to a new sale — not because you clocked in or hustled all night, but because a product you created weeks or months ago is still doing the work for you. That’s the magic of digital products.

Digital products are the ultimate business model for freedom, flexibility, and financial scalability. Here’s why:

✅ Can be sold from anywhere – All you need is a laptop and Wi-Fi. Your business goes wherever you do.

✅ Can be created from anywhere – Build and design your products from your home office, favorite coffee shop, or while traveling.

✅ Work whenever you want, however you want – Create on your schedule. You’re in full control of your time and workflow.

✅ Require little upfront cost to start – No inventory, no shipping fees, no overhead. You can start lean and grow fast.

✅ Require no shipping – Everything is delivered instantly online, saving time and logistics headaches.

✅ Require no manufacturing – Your creativity is the product. No factories or fulfillment centers needed.

✅ Require no storage – Digital files don’t take up space or expire. Your “inventory” lives in the cloud.

✅ Can be created once and sold infinitely – Design it once, then automate the process so it earns for you again and again.

✅ Require little to no ongoing maintenance – Once live, your digital assets can keep generating income while you focus on other things.

✅ Create once, sell in multiple places – leverage your product by selling on different apps & marketplaces.

With digital products, you’re not just building income — you’re building freedom.

Start Your Digital Product Journey Today!

Is Passive Income Real Or Just A Myth?

People love to say, “There’s no such thing as passive income.” And they’re partly right — it’s not magic. It’s not effortless. But it is real.

Creating digital products takes effort — just not the kind most people expect. The work happens on the front end: designing, writing, building, refining. But once that effort is done, the downstream effects can last for months or even years. You build something once… and it keeps working for you while you’re living your life.

I’ve experienced it firsthand. On a recent trip to Disneyland with my family, I was fully unplugged — riding roller coasters, eating churros, laughing with my girls — and still, my phone kept lighting up with notifications. Etsy sales. A website order. A Kajabi marketplace payout. Each little “cha-ching” was a reminder that the effort I put in months ago was still paying off — literally.

That’s the beauty of digital products. They’re not just income streams; they’re creative outlets. You get to build things you’re proud of, share your expertise with the world, and wake up to the thrill of seeing your ideas generate income while you’re busy making memories. Passive income isn’t a fantasy — it’s freedom built on the foundation of creativity and consistency.

Unlock the exact strategies I used to create a digital product business—while working full-time and raising a family.

Not sure yet? I built this book with one goal: help creators finally understand the mechanics of real, scalable freedom. If it doesn’t spark ideas, momentum, and clarity for your next income stream, let me know—I stand behind every word.

Stop waiting for “someday.”
You can build freedom in 30 minutes a day.
Start with one chapter—and let the snowball roll.

Buy the Digital Product Playbook Now

Take It A Step Further With The Digital Product Starter Bundle!

The Digital Product Starter Bundle is your all-in-one toolkit to create, design, and sell your own digital products — and start building a passive income business with ease. Perfect for coaches, course creators, entrepreneurs, and side hustlers, this bundle helps you turn your ideas into beautifully branded digital assets that can generate income around the clock.

Inside, you’ll get everything you need to bring your vision to life: the Digital Product Playbook, a Canva eBook/Workbook Template, a Digital Product Sales Page Template, a Canva Basics Guide, and Digital Product Mockup Templates — all fully editable in Canva. Each template is professionally designed in the high-end, modern style of the Executive Collection and can be completely customized with your own branding, colors, fonts, and images.

Whether you’re a Canva beginner or seasoned creator, these templates make it easy to build stunning, on-brand digital products in minutes.

Learn More About The Starter Bundle

Digital Product Playbook

$9.77

Instant Download

  • 56 Page Downloadable PDF
  • Behind The Scenes Of My Own Digital Product Business
  • 60 Digital Product Ideas
  • List Of Resources
Get The Playbook!

Digital Product Starter Bundle

$33.00

Best Value: Includes 4 Products!

  • Digital Product Playbook 56 Page PDF
  • Executive E-Book/Workbook Canva Template
  • Executive Sales Page Canva Template
  • Canva Basics Guide (PDF) 
  • Canva E-book/Workbook Product Mockups
Digital Product Bundle! LEARN MORE ABOUT THIS!