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The Art of Selling Without Selling: Tips for Business Owners to Outperform 95% of Sales Professionals

Do you want to know how to be better than 95% of professional sales people out there, I’m talking about people who specifically do sales as their sole source of income? 

It’s not hard and I’m going to tell you how to do this in this email.  

The past few weeks I've gotten so many sale pitches that missed the mark. 

Want to know what’s missing in all of these?  

This will shock you when you hear the answer because it’s so basic. 

None of these guys took the time to find out ‘what’ it is that I want, they just go into the selling.  

They never asked what I wanted. And the crazy thing is, I have money that I’m willing to hand over if they can help me with what I need. 

On some of them, I even told them what I wanted and they completely ignored me and tried again to sell me on what it is that they wanted to sell me. 

Recently I got asked to participate in a sales role play where...

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3 sales levers you can use to CRUSH more deals!

Here are 3 important ‘sales levers’ you can use in your sales process that I LOVE to use! 

Best of all, they can help your clients GET RESULTS by working with you, and keeping you accountable to helping them with results.  

ROI, COI and Infinite returns. 

Most of you have heard of ROI (return on investment).  

ROI is how much an investment in YOU will return for one of your clients.  

If your business helps others to (a) make more money, (b) save more money, or (c) save more time, then make sure you are using this in your marketing and your discussions with your clients. 

Make sure it is quantifiable and make sure you are creating case studies or testimonials.  

Show them that working with you is an investment with a return.  

COI (ROI’s lesser-known brother) 

COI is COST OF INACTION.  

COI could be applicable when your client is losing money, losing time, losing resources or in...

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๐——๐—ผ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐—ฐ๐—ฎ๐—น๐—น๐˜€ ๐˜€๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜€๐—ต*๐˜ ๐—ผ๐˜‚๐˜ ๐—ผ๐—ณ ๐˜†๐—ผ๐˜‚?

It's true, a lot of people have a big aversion to getting on a call with potential clients.

You can be the best coach in the world but if you can't sell, then you can't do what you do best.

When I even mention sales to a lot of people and ask them what comes to mind they say things like:

High pressure.
Sleazy.
Manipulative.
Hidden agenda.
Aggressive.
Never stopping.

^ Those are actually words from a live call I did where I asked that question.

So how do you sell if your gut gets an icky feeling with even mentioning sales?

Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.

English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:

Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points. 

Core...

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