It's true, a lot of people have a big aversion to getting on a call with potential clients.
You can be the best coach in the world but if you can't sell, then you can't do what you do best.
When I even mention sales to a lot of people and ask them what comes to mind they say things like:
^ Those are actually words from a live call I did where I asked that question.
So how do you sell if your gut gets an icky feeling with even mentioning sales?
Our Leveraging LinkedIn community had the honor of having Charlotte Petit Noble drop some massive value on our group about sales calls and how to feel good about them.
English is a second language for Charlotte and she says she can close sales calls with ease by adopting these 4 core beliefs:
Core Belief #1: You are the expert. You are the one that solves the problem. You are the one who can solve the pain points.