We've never had a better time in our history for those of us who want to, can create money doing what we love in life. The key to this is understanding the Creator Economy. 

But not much more than 100 years ago during the industrial revolution, for someone to get by, they had to literally become paid slaves to corporations if they couldn't make it as a farmer. People worked 14 hour days in harsh and inhumane conditions, including children. 

Reform set in, conditions improved and the educational system was put into place to remove children from the workforce, yet train them to become future employees. For close to a decade, people followed this model of going to school, working hard, then getting a degree, then entering the work force and having a career for the rest of your life.

As the century went on, going to school became less and less predictive of financial success (less relevant) and more and more expensive. 25 years ago, I opted out of higher education because I...

Today I want to drop a nugget about creating content on social platforms, because traffic is what fuels your one person business and the most important thing that a person can cultivate in the creator economy. 

Probably the number 1 question I get asked all the time is ‘should I post personal stuff on (LinkedIn/Social Media)’?  

Such a great question and there’s a few sides to this that may apply to more than just LinkedIn and give you some ideas as far as your overall content marketing strategy. One of my favorite sayings about business, especially as it relates to being a one person business is 'people buy from people, not businesses'. 

If you think about some of the best and biggest businesses out there, you may love the overall brand, but it still feels very personal to you. And if you are buying higher ticket items, you probably like to 'know someone' in the industry that is relatable to you. 

This is where your personal...

𝙈𝙚𝙩𝙖 𝙟𝙪𝙨𝙩 𝙢𝙖𝙙𝙚 𝙩𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙧𝙤𝙤𝙠𝙞𝙚 𝙢𝙞𝙨𝙩𝙖𝙠𝙚 𝙞𝙣 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨.

Threads, the new app by Meta has lost 88% of its traffic in less than one month.

I'm going to break down what happened and 3 questions you should ask whether you are a one person business or a gigantic company like Meta so you don't make the same mistakes..

Meta did an exceptional job launching the Threads app, with over 100 Million sign ups in just a few weeks (1/4 of the total users of Twitter).

FOMO and curiosity was strong, plus the easy barrier for IG users to instantaneously set up.

Threads easily crushed every social platform with getting people in the door, but then lost momentum almost as fast as it came. So what happened?

After a month of playing on the platform, I cannot understand a clear benefit of using it. And according to the Live Mint Blog, which also said usage is down from 19 minutes per user to 4 minutes: 

"One of the main reasons for the Threads app losing traction with users is the lack of clarity about what...