Last week I dropped part one of ‘Bad advice from the Gurus), check it out here!
This is part 2:
‘Quit your job and go all in!’
Hold on for a sec, before you quit your job, understand this:
The coaching and marketing gurus want you to hate your job.
They want to sell you the coaching dream, and they want you to buy their high ticket offers.
In marketing this is what we call ‘throwing stones at the bad guys.’
Politicians do this all the time. They leverage people’s emotions and create polarization.
I often see people who jump in without the proper business or marketing foundations, thinking those 10k months are right around the corner, and so pumped to be changing lives.
But they have severed their cash flow and then go into scarcity mode, with pressure amplifying and self-doubt growing.
Eventually the pressure is so much they are broken and feel like...
Are you thinking "Simon, why the hell are you saying that coaching is a waste of money? Don't you support coaches and don't you coach"?
I didn't say that coaching was a waste of money.
I said spending money on coaching was a waste of money.
The definition of spending is: to use up, to consume wastefully, to squander.
Unfortunately the truth is a lot of people look at hiring a coach as spending, and even worse, they act like it.
They say that only 3% of digital courses (without a live component) are completed.
Far too few people even give themselves the gift of coaching or learning after they leave school.
Then there are those that do decide to further their knowledge and buy a course but either don't finish (gain the knowledge) or don't take action with the knowledge in order to gain results.
The equation for massive success is: knowledge + action - overthink = incredible results.
There are a few people, the elite, who INVEST in coaching.