Ever wonder what is the biggest common denominator in businesses that succeed and one that fail?
Two years ago, I had the opportunity to work in one of the largest coach training businesses in the world where I got to be a consultant for aspiring entrepreneurs. Unfortunately, this coaching business was really good at selling people on the dream of making money by helping other people out, but horrible at teaching them how to actually close deals.
The strategy was to follow other influencers on Instagram and stalk people in the comments and then try to slide into their DMs and get into a conversation with them, then get them on a call an flesh out their pain points, pour some salt in the wound then pitch them on a solution and a high ticket coaching package. It was horrible.
They were so good at selling people on this dream, but the students failed miserably because they didn’t have the social proof or street cred of the influencer that sold them on the dream. People...
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