How Meta Ruined Threads In Less Than A Month (And What We Can Learn From It)
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Threads, the new app by Meta has lost 88% of its traffic in less than one month.
I'm going to break down what happened and 3 questions you should ask whether you are a one person business or a gigantic company like Meta so you don't make the same mistakes..
Meta did an exceptional job launching the Threads app, with over 100 Million sign ups in just a few weeks (1/4 of the total users of Twitter).
FOMO and curiosity was strong, plus the easy barrier for IG users to instantaneously set up.
Threads easily crushed every social platform with getting people in the door, but then lost momentum almost as fast as it came. So what happened?
After a month of playing on the platform, I cannot understand a clear benefit of using it. And according to the Live Mint Blog, which also said usage is down from 19 minutes per user to 4 minutes:
"One of the main reasons for the Threads app losing traction with users is the lack of clarity about what...
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