Ever feel like its hard to stand out in a crowded market? I get it, it’s more competitive than ever out there and there are more ‘want-preneurs’ than ever adding more and more content to the already overcrowded sea of information.

Trying to find clients can feel like fighting for the scraps in shark infested, bloody red waters. In fact, that was the basis for a book and business philosophy called ‘Blue Ocean Strategy’.

What is Blue Ocean Strategy? 

To sum it up, most of us are competing in an oversaturated and overcrowded market, a ‘red ocean’ so to speak where it is highly competitive, a bidding war, a race to the bottom to beat out competitors. Think about an ocean where there are plenty of sharks and not enough fish and the sharks are fighting for all available resources. 

But by starting to think expansively, you can move out of the red oceans and find a ‘blue ocean’ where there is little to no competition,...