Unlocking YouTube's Power: Why I'm Geeking Out on the Platform
I wanted to share why I'm GEEKING out on YouTube lately!
I started a YouTube channel almost 2 years ago but then put it on the back burner because it felt like so much work to put out content and I wasn’t seeing the rewards or the value of the platform.
I was wrong.
Here’s what changed and why I’m doubling down on YouTube to fuel my business for years to come:
Most of you know I LOVE LinkedIn as a way to drive business, and that hasn’t changed. But YouTube almost works opposite of LinkedIn, so creating a content marketing strategy using both can be a game changer.
1 – YouTube is the 2nd largest search engine in the world (behind Google). It’s a great way to capture the attention of people that are actively LOOKING for solutions to their problems; and I believe it to be far less competitive than trying to drive traffic from organic Google searches.
2 – Content...
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