The Power of Transformation: Selling the Feeling, Not Just the How.
Today I wanted to share an analogy about a sales concept that has made it so easy for me to sell over the years.
I posted it on LinkedIn this morning but if you missed it, I thought you might find value in it so I'm sharing it here as well.
๐๐ค๐ฌ ๐ฉ๐ค ๐ข๐๐ง๐ ๐๐ฉ & ๐จ๐๐ก๐ก ๐๐๐ฉ๐ฉ๐๐ง ๐ฉ๐๐๐ฃ 98% ๐ค๐ ๐๐ซ๐๐ง๐ฎ๐ค๐ฃ๐ ๐๐ก๐จ๐:
Let's use the example of a cycling nerd.
Cycling nerds are PASSIONATE about professional cycling, the guys that ride 2000 miles in the Tour De France for 21 straight days, tearing each other apart in the heat of July up some of the steepest mountains in France.
A true cycling nerd will spend ridiculous amounts of money on bikes, shoes, carbon wheels, trainers, GPS and tech devices & nutrition.
๐ช๐ต๐ฎ๐ every cycling nerd ๐ฌ๐๐ฃ๐ฉ๐จ is to be faster.
๐ช๐ต๐ do they want to be faster? Because they want to look cool and be like their heroes in the Tour De France.
๐๐ผ๐ do they become faster? Well, the reality is you need to train more and eat less calories so that you become stronger and lighter to get...
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