Unlocking YouTube's Power: Why I'm Geeking Out on the Platform
I wanted to share why I'm GEEKING out on YouTube lately!
I started a YouTube channel almost 2 years ago but then put it on the back burner because it felt like so much work to put out content and I wasn’t seeing the rewards or the value of the platform.
I was wrong.
Here’s what changed and why I’m doubling down on YouTube to fuel my business for years to come:
Most of you know I LOVE LinkedIn as a way to drive business, and that hasn’t changed. But YouTube almost works opposite of LinkedIn, so creating a content marketing strategy using both can be a game changer.
1 – YouTube is the 2nd largest search engine in the world (behind Google). It’s a great way to capture the attention of people that are actively LOOKING for solutions to their problems; and I believe it to be far less competitive than trying to drive traffic from organic Google searches.
2 – Content...
Mastering LinkedIn Algorithm: 5 Mistakes to Avoid
It was exactly 3 years ago that I was struggling and struggling to get going on LinkedIn.
I remember I’d post something that I though was profound and yet I would get crickets.
1-5 likes, 0 to 3 comments (see my screen shot below of when I first started).
It went on like this for months, I almost gave up. Then I started figuring out how to trigger the algorithm.
After that my connections, engagement and enjoyment on the platform skyrocketed!
Unfortunately, a lot of people don’t know what the algorithm is looking for and bump their heads up against the wall like I did, then think that their content sucks or that their audience isn’t there and then give up on what could be 6 figures of business.
Did you know that LinkedIn’s algorithm will throw your content into what’s called a ‘Spam Bucket’ and you won’t even know it (other than your posts are getting crickets)?
Here are 5 common mistakes...
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11 Ways To Monetize LinkedIn
This is a 6 lesson audio masterclass that shows how I turned LinkedIn into a cash generating machine for me! I'll share how I did this and give you new ideas on how you can monetize the platform while also teaching some of the concepts from my full course, think of it as a LinkedIn Sampler!
