From Frustration to Fashion-Forward Funnels: The Story Behind My Kajabi Templates for High-End Coaches

It’s funny how the right path often finds you — even when you never saw it coming.

25 years ago, I was a DJ who couldn’t stand the generic design of club flyers. So, I taught myself design.

Five years ago, I was deep into consulting, again frustrated by the bland, cookie-cutter look of website templates and social media kits. Once again, I designed my own — not because I wanted to, but because I couldn’t find anything that truly matched the caliber of work my clients deserved.

Over the years I've had so many people ask me who I knew that could help them design their Kajabi websites. I would always refer them to the Kajabi marketplace or to some other designers I knew.

From time to time I would get the urge to say I could help but I never did. 

That changed last winter.

A close friend — a well-known keynote & leadership speaker Danny Langloss— sent out a group message asking for help creating a new brand presence. I replied almost on impulse. What started as a favor turned into a beautiful, high-converting website and media kit that helped him land more speaking engagements and elevate his personal brand.

I loved every second of it. The finished product was something both he and I could be proud of. 

That’s when I realized: there’s a huge gap in the market for high-end, polished, professional Kajabi templates — especially for coaches, consultants, and thought leaders who have style, taste, and a high standard… but no time to DIY or micromanage a designer.

Why I Started Designing Templates for High-Ticket Coaches

The coaches I know and work with are visionaries. They’re smart, experienced, and often come from corporate or executive backgrounds. They’ve invested years building expertise — but when it comes to branding themselves online, most templates feel either:

• Too basic and unpolished

• Too “lifestyle blogger”

• Or just plain uninspiring

They want a brand that feels elevated and iconic — one that reflects their authority and attracts premium clients, without the hassle of custom design projects.

So I asked myself:

What if I designed templates that felt more like a fashion magazine and less like a startup landing page?

And that’s how it started.

Building a Template Ecosystem That Feels Luxurious

I launched with a few simple Kajabi templates. Within weeks, I was getting messages like:

“At this point, please just take my money for anything new you create.”
“When I saw your pricing, I genuinely thought it was a mistake. I’d be happy to pay three times as much.”
“Your Executive Bundle felt alive. It literally called out my name!”

In just 5 months, this creative project has grown into a digital brand that not only fuels my creative flow but more importantly, real results for my customers.

I've got a vision now of helping my clients with complete branding solutions, a top to bottom catalog of premium Kajabi and Canva templates that reflect their style and have coherence across all touch points. 

A Solution Built for Coaches Who Want More Than "Good Enough"

Right now, I’m building out 7 full branding collections, each one a complete ecosystem for online coaches and creators who want to look and feel like the top 1% in their niche.

Each collection includes:

• A full Kajabi website

• Lead magnet landing pages

• Sales and opt-in pages

• Client welcome packets

• E-books & guide templates

• Webinar slide decks

• Social media templates and speaker/podcaster media kits

Everything is designed to work together seamlessly and help my clients look like they've hired a top end marketing company but can be done for a small fraction of the price.

I'm proud to have a real solution to a common problem that so many high end coaches face. 

A Final Word: Style That Converts (Without a Designer)

This business has become more than just a product line — it’s a way for me and my wife to channel our creative energy and share something we love with a growing community of coaches and creators.

And the best part? These templates are sold passively, 24/7, without requiring custom work or back-and-forth client edits.

If you’re a high-ticket coach looking for a cohesive, stylish, and conversion-driven digital presence, I’ve created these templates for you.

Sometimes, the best ideas are the ones you didn’t plan.

The clients I now serve are premium coaches that come from a corporate or professional background. 

They have style and they have taste. They know what looks good but might not know how to create it or even find it. And that is what has inspired me to start creating. 

We need coaches to make an impact in the world and change lives. It feels so good to help them feel confident in their branding so they can get back to doing what they do best.

Simon

Ready to rebrand? Check out our Aesthetic Kajabi Templates for High End Coaches.