How to Get Paid for Leads with Kajabi + Etsy (No Social Media Required)

Most coaches and service providers think they need to constantly show up online to get leads.

But what if I told you there’s a smarter, quieter way to grow your list, generate sales, and attract high-ticket clients—without the hustle of social media?

This is exactly what I’ve been doing using Kajabi and Etsy to sell digital downloads that double as lead magnets.

Let me explain.

Why I Love Paid Lead Magnets

One of the most underutilized growth strategies in the digital business space is the paid lead magnet—a low-ticket digital product that serves a dual purpose:

• It gives your client a valuable quick win.

• It brings them into your email ecosystem as a buyer, not just a freebie-hopper.

Think of it like getting paid to grow your list.

I’ve sold countless digital products like branding guides, onboarding kits, and workbooks—and some of my highest-value clients have found me through a $17 download.

That one product? It brought them into my world, made them trust my brand, and positioned me as the person who could help them go further.

Why Kajabi is My Go-To for Digital Downloads

I build and host my digital download products on Kajabi for a few key reasons:

• Kajabi lets me create beautiful, high-converting product pages that reflect my aesthetic and premium positioning.

• It’s easy to automate the delivery and email nurture sequence after someone buys.

• Most importantly—it’s mine. I own the platform, the branding, and the SEO benefit.

I use Kajabi to set up standalone product pages for each digital offer, and I optimize each one for search so it’s not just sitting in the dark—it's attracting the exact audience I want to serve.

Then, I List the Product on Etsy

Here’s where the magic happens.

Etsy is a traffic machine. And it’s not just for handmade jewelry or wedding invites anymore.

There’s a thriving market for digital products on Etsy—especially among coaches, creatives, planners, and consultants.

By listing my digital products on Etsy, I tap into an entirely new audience of warm buyers who are already looking for solutions. These aren’t just people scrolling social media. These are searchers—buyers with intent.

So I sell my products on Etsy, but instead of delivering them directly, I give them a PDF with a link to my Kajabi opt-in page.

That’s where they officially enter my email list and receive the product, along with a nurture sequence that builds the relationship.

It’s a seamless funnel—no tech headaches, no constant content creation.

Just evergreen traffic and automated trust-building.

The Results? Paid Leads and Passive Sales

Because of this strategy, I now have:

• A growing list of buyers, not just browsers.

• An evergreen funnel that generates income daily.

• A way to sell without needing to constantly be online.

• A stream of clients who start with a small product and often go on to buy templates, join my programs, or hire me for custom work.

And best of all—I’ve created a system that works while I sleep.

How You Can Do It Too

Here’s a quick breakdown of how to implement this:

1. Create a valuable digital product that solves a specific problem for your dream client (e.g., a workbook, guide, template, planner).

2. List it on your Kajabi site, with a dedicated landing page optimized for search (make sure you’re using the right keywords).

3. List it on Etsy, using the same visuals and product description, with a link to a PDF that redirects buyers to your Kajabi opt-in page.

4. Trigger a nurture sequence that continues to engage and serve your new buyers after delivery.

Over time, you’ll build a strong ecosystem of content, trust, and conversions—without needing to rely on the algorithm.

Ready to Try It?

If you want to build your first paid lead magnet fast, I’ve made it easy for you.

Grab one of my Canva lead magnet templates or Kajabi opt-in page designs—created to help you launch, list, and leverage your digital products with style.

You’ll walk away with a polished product, a plan to grow your list, and a brand that commands premium attention.

Pro Tip: Set up a 60 to 90 day nurture sequence off the back of your paid lead magnet. Create 2 value driven emails and one that markets your services, spaced apart by 3-5 days. Let Kajabi do the heavy lifting for you. 

You only have to do this once and it can be your virtual sales person for years to come. 

Simon