How Justin Welsh Generates $160,000 Per Month Using Kajabi

Back in 2020, when I was first diving into online business and LinkedIn content creation, I came across Justin Welsh. At the time, I purchased his LinkedIn Playbook for $50. It was simple, delivered via basic file downloads, but it opened my eyes to the power of creating digital assets and selling knowledge online. Fast forward a few years, Justin has evolved that humble beginning into something extraordinary: a $150 course that generates over $160,000 per month.

Justin now has brought in over $6 million total in revenue for his course and that's not stopping anytime soon. And the best part? He built it using Kajabi, the all-in-one platform that powers his entire business (and of course the app that I use myself).

This model breaks the traditional paradigm of high-ticket courses, complex launch strategies, and endless funnels. Instead of charging thousands for access, Justin priced his course low enough to be an “impulse buy,” automated the delivery, and let Kajabi do the heavy lifting. It’s a case study in how simplicity can scale.

Why His Model Works (and Why I Admire It)

Most online course creators rely on $500–$5,000 offers and time-consuming launch cycles. That usually means:

• 30-day email sequences

• High-pressure webinars

• Complicated funnels

• Endless sales calls

Justin Welsh does none of this. Instead, he:

• Prices his course at $150—low risk, high value.

• Keeps it evergreen (always available, no scarcity tactics needed).

• Uses Kajabi to automate sales, delivery, and even testimonials.

• Focuses his energy on creating daily content that builds trust and authority.

This is what I admire most: he built a passive income machine by keeping things simple.

Breaking Down Justin Welsh’s $160K/Month Process

Using the screenshots Justin shared, here’s how his Kajabi-powered system works step by step:

1. Deliver Daily Value in a Niche

Justin has spent years publishing free, value-driven content around LinkedIn, business growth, and the creator economy. His followers know him as a trusted voice. On Kajabi, this content drives traffic directly to his course sales page.

2. Keep the Offer Simple

His course, The LinkedIn Operating System, is priced between $100–$150—the perfect “impulse buy” price point. Customers don’t need weeks of nurturing; they see the value and pull the trigger.

3. Create Urgency Strategically

Every so often, he runs short-term discounts (24 hours only). A simple 25–35% off promotion brings in $14,000 in a single day. Kajabi makes this easy by handling coupon codes and promotional timers directly inside the platform.

4. Automate Testimonials

At the end of his course, Justin embeds a testimonial request. Students record a quick text or video review, which then automatically appears on his sales page. On Kajabi, this creates a constant stream of fresh social proof—without him having to chase anyone down.

5. Build an Affiliate Army

Once students finish the course, they’re invited to become affiliates. Justin offers a generous 35% commission (higher than the industry standard of 20–25%). Over 18 months, this strategy generated $240,000 in extra revenue—all automated inside Kajabi’s affiliate system.

6. Ask (But Not Too Often)

Justin follows a rhythm of giving value 80–90% of the time and asking for sales 10–20% of the time. On “ask days,” his Kajabi dashboard shows clear spikes in revenue—often tripling his average daily income.

The Beauty of Simplicity

Justin Welsh’s business model is proof that you don’t need complicated tech stacks, high-ticket offers, or exhausting launch calendars to win online. His entire business runs through Kajabi—content, courses, affiliates, sales pages, and payments—leaving him free to focus on the one thing that matters: consistently creating valuable content for his audience.

It’s why I admire his approach so much. It’s lean, simple, and wildly effective. And it’s a blueprint anyone can follow.

If you’ve been overthinking your online course or digital product, take a page out of Justin’s book:

• Focus on delivering daily value.

• Package your knowledge into a simple, affordable product.

• Use Kajabi to automate the rest.

That’s how you turn content into a true passive income asset.

Ready to Build Your Own Kajabi-Powered Business?

Justin’s story proves that you don’t need complicated funnels or high-ticket offers to create real income online. With the right platform, a clear message, and consistent value, you can build a business that works for you—day and night.

That’s exactly why I recommend Kajabi. It’s the same all-in-one app I use (and the one Justin uses) to host courses, email newsletters, sales pages, communities, and more.

👉 I’ve partnered with Kajabi to give you an extended 30-day free trial (instead of the standard 14 days). That means you can test it out, launch your first product, and start building your digital income stream risk-free.

In fact the reason why I wrote this article is I had a friend who teaches Italian asked me if I knew what app that Justin was using for his course. I gave my friend access to the 30 day trial and he had everything up and running within that 30 days!

If you need help iterating your course ideas, make sure you grab my Ultimate Course Creator Printable Planner, it has a bunch of my favorite exercises on there and what I use personally to dial in my offers.

Remember, keeping it simple might actually help you become more successful!

Simon