How to Customize a Kajabi Template to Match Your Brand (Step‑by‑Step Guide)

Your Kajabi site is often the first impression clients have of your brand. Don’t settle for a generic look that blends into the crowd. With a few intentional tweaks, you can transform a Kajabi template into a polished, high-end extension of your unique identity.

Why Branding on Kajabi Matters

A well‑branded site does more than look good—it builds trust, boosts conversions, and sets you apart from competitors. Emotional impact is vital: you want visitors to feel confident in your expertise from the moment they land on your page. Plus, when your Kajabi site aligns with your visual identity, every page feels cohesive and intentional.

Create A Pre‑Customization Checklist

Before diving in, gather these essentials:

• Brand color palette (hex codes included)

• Typography choices (primary and secondary fonts)

• Logo files, including a transparent version and a favicon-sized square

• Brand photography or image style guide

• Voice & tone guidelines (are you bold and energetic? Warm and supportive?)

Having these ready ensures your customization is strategic, not haphazard.

A good way to research font and color palate ideas is to use Pinterest or even buying a brand board on Etsy. 

If you are using Canva for your logo, make the background transparent when saving a copy. This will make it easy to insert your logo onto your Kajabi pages, and make sure to use a color that contrasts well with whatever color you are using. 

Step‑by‑Step Customization Process

a. Choose the Right Kajabi Template

Kajabi offers various templates catering to different vibes—minimalist, editorial, structured, visual. Choose one that reflects your brand’s personality:

• Minimalist = clean, high-end

• Editorial = curated, content-focused

• Visual-heavy = vibrant, lifestyle brands

b. Update Colors & Typography

Go to Website → Design → Customize in Kajabi, then click on 'settings' and then 'style guide' to set your preferences. 

• Input your hex codes for headers, body text, buttons, and background.

• Set your primary and secondary fonts. Consistency across headings, subheadings, and body text creates a polished feel.

• Preview and adjust – pay attention to button contrast for accessibility and legibility.

c. Add Your Logo + Favicon

Upload your transparent logo for the header and main site. Then add a favicon (typically 32×32 px) so your domain icon matches your brand. These tiny touches make your site feel custom and trustworthy.

d. Replace Default Images with Brand Photography

Swap in professional brand photos, stock images aligned to your style, or Canva-designed visuals:

• Stick to consistent editing style or presets

• Crop images to retain focal points on headers/mobile views.

• Use Kajabi’s banner features carefully—center subject, ensure clear call-to-action visibility.

Tip for Images: I love to use the AI program Midjourney to create the stunning stock photos I use in my templates. You can also purchase royalty free AI generated stock image galleries on Etsy for a reasonable fee. 

These make your website and landing pages look professional and stunning. 

e. Match Copy to Brand Voice

Go through each section of your site and adjust copy:

• Use power words that match your brand energy (e.g. “ignite,” “refine,” “elevate”). Here is an article I wrote on power words (including a free download of 400 emotionally driven adjectives).

• Keep headings short and impactful.

• Use headers for benefits and subtext for clarity.

• Make CTAs action-driven (“Start transforming now,” “Claim your free brand audit”).

f. Mobile Optimization

Over 70% of Kajabi visitors will use mobile. Confirm:

• Elements are aligned correctly.

• No buttons or images are cut off.

• Text sizes adjust for smaller screens.

• Preview pages at widths like 320 px, 375 px, 414 px, and 768 px.

Make sure to use the preview screen inside of Kajabi's editor to view your template in Mobile (see image above), Desktop and Tablet sizes.

At the very least check the mobile version to make sure it looks correct before publishing.

Mistakes to Avoid

• Overloading your site with too many fonts, colors, or sections. This makes the site look busy and unattractive. 

• Ignoring mobile—always test key pages on phones to make sure you are getting a look that matches your site on a desktop.

• Keeping default imagery—generic visuals dilute your authority and don't capture attention.

• Forgetting contrast and readability—especially in CTAs. 

Ready to stand out without hiring a designer?

Transform your Kajabi site with one of my premium, pre‑branded Kajabi templates—specifically built for high‑ticket coaches and course creators. Browse the collection and save hours of design work while presenting a powerfully on‑brand experience.

All of my Kajabi templates also include access to my Digital Marketing Vault that has hundreds of royalty free stock photos plus plug and play scripts, hooks, CTA's and more to make your website or landing page on point. 

Final Thoughts

Customizing your Kajabi template is more than just swapping images—it’s an opportunity to magnify your brand's impact. By aligning every visual and verbal element, you’ll create a seamless experience that feels intentional, premium, and distinct. Your website isn’t just a marketing tool—it’s a brand statement and a first impression for your clients. 

Simon