Attract More Premium Clients With a Lead Magnet That Positions You as the Authority

Create a beautifully branded free resource that captures attention, builds instant trust, and gets your ideal clients on your email list — without sounding like everyone else.

You’ve got the expertise — now it’s time to package it in a way that stands out and gets results. This lead magnet template helps you quickly create a professional, high-converting freebie that reflects your brand and sets the tone for your premium offer. Whether you’re launching a PDF guide, cheat sheet, checklist, or mini-course, this page positions you as the go-to expert from the very first click.

Replace the headline with your lead magnet promise — focus on the transformation your audience wants. Use the subheadline to highlight the how or why your freebie works. In the body, add 2–3 sentences that speak directly to your ideal client’s pain point, then connect it to your lead magnet as the next logical step.

I'm Ready To (get desired result)!

What They Will Get, be Specific.

Your audience needs to know what they’re getting, and they need to know it quickly. Don’t leave it up to them to figure it out—make it obvious with bullet points that outline exactly what’s inside your lead magnet.

Use bullet points. People skim. Bullets are easier to digest than long paragraphs.
Include both features and benefits. Don’t just tell them what it is; tell them what it does for them.
Be specific. Is it a 38-page PDF, a 15-minute video, or a step-by-step guide? Let them know so they have a clear expectation.
Example: “12-page checklist to organize your finances (features)” → “Finally get clarity on where your money is going (benefit).”

Revise this section to match what your Lead Magnet is all about. Put yourself in the perspective of your clients and ask yourself 'what's in it for me and why should I click the CTA button?'. Replace the image with a mockup of your guide or photo of someone doing 'the thing' that you teach.

I'm Ready For My 38 Page Guide!

Michael Anderson

CEO, Anderson Global Consulting

"Working with Ashton completely transformed the way I lead my team and approach business growth. Their strategies helped me scale my company by 40% in just six months, while improving my work-life balance. This isn’t just coaching—it’s leadership redefined."

Jessica Lee

Executive Coach & Leadership Strategist

"I’ve worked with several coaches before, but none have matched the clarity and impact I experienced here. [Coach’s Name] challenged me to think bigger, execute smarter, and step fully into my role as a leader. The results? More clients, more confidence, and more growth."

David Ruiz

Founder, Elevate Performance Group

"Before coaching with Ashton, I felt stuck at a plateau. Their high-performance framework unlocked new levels of productivity and focus I didn’t think were possible. I’ve since doubled my revenue and feel more aligned with my purpose than ever."

Is This For You?

This section helps the visitor self-identify and feel confident that the lead magnet is exactly what they need. Speaking directly to their identity and goals increases relevance and conversions.

This free resource is designed for:

Ambitious Coaches – Whether you're a business, life, or wellness coach looking to scale your brand and attract your dream clients.
Entrepreneurs Ready to Elevate – If you're tired of playing small and are ready to step into your power with confidence.
High-Achieving Women – Boss babes and lady bosses who want a bold, unapologetic brand that stands out and drives results.
Personal Brand Builders – If you’re serious about creating a brand that speaks directly to your audience and converts them into loyal clients.
Content Creators – Looking for an effortless way to craft professional, high-impact content that captivates your audience.

If this sounds like you, it’s time to Boss Up!

I want (desired result)!