That’s ok if you haven’t is a rarely discussed feature but a great way to measure how well you are utilizing LinkedIn for growing your brand and your business.
Your LinkedIn Social Selling Index (SSI) measures how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships. Your score is updated frequently giving you opportunities to improve!
Above is a screen shot of my SSI, my number is 81 out of 100.
If you have a score of 60-70 then you get an additional boost in reach by the algorithm in your content, pretty cool right? Kind of like a video game bonus!
Here’s what’s shocking: I vastly outperform my peers in the coaching world and this puts me in the top 1% of effectively using LinkedIn.
The average professional in the coaching world is showing a score of 38!
Here are the 4 criteria that goes into the SSI number:
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