Kajabi Executive Template Case Study: Inside Serafina Digital's Rebrand

Julia Serafina spent a good few hours drooling over my website templates before she landed on the right one(her words, not mine). She was rebuilding her business from the ground up and needed a site that could carry the weight of what she does.

Julia is a digital strategist and boutique systems architect based in Australia. Through her business, Serafina Digital, she helps creators, coaches, and small-to-medium businesses build clean digital foundations, streamlined systems, and AI-powered workflows.

Here is what I love: She is not a coach or running a signature program. She runs a strategic consultancy, and her website needed to prove that on sight.

That is exactly why her project is worth talking about. Most of what I build gets shown off by coaches and course creators. Julia's site is proof that the same design system holds up for a completely different kind of business.

Why Julia Chose the Executive Template

Julia was already running one Kajabi site built on a different developer's theme, with a second business in the works. When it came time to build Serafina Digital, she compared a few of my collections before deciding.

"Your designs really are beautiful and different from all the others out there," she told me, after admitting she had spent hours going back and forth between Executive and the bold color accents of Boss Up.

She landed on Executive for a reason. It is a 20-page bundle, which meant she could get her home page, sales page, lead magnet page, and the rest of her core site structure from one cohesive system rather than piecing pages together herself. For a strategist who builds systems for a living, that mattered.

She's not alone, the Executive Kajabi Template Bundle is the #3 best selling bundle on Kajabi's own marketplace. 

Customizing Executive for a Digital Strategy Brand, Not a Coaching Business

Julia's brand palette was black, white, soft gold, orange, and teal, a long way from the softer tones a lot of coaching brands lean toward. Before we even got into the template, she asked whether Executive would flex to fit it, and whether she should adjust the orange or drop a color to keep things cohesive.

It did flex, and she knew it early. "No issues there," she said. "I have already upgraded my original colors to match the theme colors." She leaned into the Digital Marketing Vault resources to repurpose imagery in her own palette, swapping in teal and orange accents where the original template used bolder tones.

From there, she built out the full ecosystem rather than just the base template. She added the Executive home page as a standalone landing page separate from her main site navigation, picked up the new Executive checkout page, and layered in the Signature Branding Suite for her onboarding materials, webinar assets, and resource library.

On the Suite specifically, she did not hold back: "I had a look over the Signature Branding Suite and agree, this is a fantastic offer."

That is the part worth underlining. Julia did not just install a theme and call it done. She used Executive as the backbone of a full premium brand system, website, funnels, onboarding, resource library, and built it out with the same intentionality she brings to her own client work.

The Result: A Site That Matches Serafina Digital's Positioning

Serafina Digital is live now at serafinadigital.com.au, and it reads exactly the way Julia set out to build it. Dark, moody, confident. The kind of site that tells a founder within five seconds that this person knows systems and design.

The homepage headline gets straight to the point: "If your digital setup feels harder than it should be, it's not you, it's your system." Everything underneath it, the service breakdowns for Strategy & Planning, Digital Foundations, Website & Funnels, AI & Automation, Enterprise Digital Ecosystems, and Private Advisory, carries the same structured, high-end feel as the rest of her brand.

That did not happen by accident. It happened because the Executive template gave her a page architecture flexible enough to hold a services business, not just a coaching offer, and because Julia put in the work to make the color, imagery, and copy her own.

What This Proves About the Executive Template's Versatility

I built Executive with high-ticket coaches and course creators in mind. Julia's site is the clearest evidence I have that it was never actually limited to that audience.

If your business runs on expertise and trust rather than a signature framework, whether you are a consultant, a systems specialist, an agency owner, or a service provider who needs your site to signal premium before a client ever books a call, Executive was built to carry that positioning too.

Need Help Customizing Your Own Kajabi Site?

Since launching Serafina Digital, Julia has started building Kajabi websites for her own clients, coaches, consultants, and founder-led businesses who want the strategy and setup handled for them. She works across Kajabi, Squarespace, and Shopify depending on what a client needs, and she is someone whose work I have seen firsthand and can vouch for.

If you love the idea of the Executive template but want an expert to handle installation, brand customization, or a full funnel build, Julia and the team at Serafina Digital are worth a conversation.

Get the Executive Template

Julia's site is one example of what is possible with Executive. If you want the same 20-page foundation for your own brand, whatever kind of business you run, grab the Executive Bundle here.

Julia gets it. A solid first impression sets the tone for your client relationships.

Simon