How to Use Kajabi as a Digital Product Storefront (New 2025 Features That Replace Etsy & Shopify)

If you’ve ever wanted to sell digital products—like templates, checklists, or downloadable resources—without using Etsy, Shopify, or piecing together third-party tools, Kajabi just dropped some major updates that change the game in 2025.

As someone who sells aesthetic Kajabi templates, I’ve tried everything:
👉 Etsy.
👉 The Kajabi Marketplace.
👉 Manual checkout pages.
👉 Workarounds that kinda-sorta worked.

But let’s be real... none of them offered the flexibility or design control I needed. And honestly, my site was starting to look like a patchwork of platforms that didn’t match my brand.

That’s why I’m excited to finally be running my own fully branded digital storefront directly inside Kajabi. And with these new features, you can too.

The New Kajabi Features That Let You Build a Storefront

1. Kajabi Cart – Sell Multiple Products in One Checkout

Kajabi now lets your customers add multiple products to a cart before checking out—just like Shopify or Etsy. Previously, every product required its own checkout flow, which was clunky for bundles or add-ons.

Now, your audience can browse your digital downloads, templates, or mini-courses and purchase them all in one smooth, brand-aligned experience.

I've been using this feature on my site to sell not only my Kajabi Templates but my matching Canva Templates such as webinar slide decks, client onboarding packets and social media templates.

This makes it easy for one person to add multiple products from my site without having to go back through checkout. 

You can enable 'cart' inside of your Kajabi app in the Header Section of each page or your overall website: 

2. Pop-Up Checkout – No More Redirects

Instead of forcing someone to click “Buy Now” and load a whole new checkout page, Kajabi’s Pop-Up Checkout keeps your audience on the page—creating a seamless, high-converting experience.

This is perfect if you’ve designed a long-form sales page or product collection and want to avoid breaking their focus.

This also reduces friction in the sales process and redundancy since the sales page already has all the information the buyer needs (I've removed standard checkouts from all of my products). 

3. Secondary CTA Buttons – Add to Cart or Buy Now

Product cards can now feature two CTAs: one for “Buy Now” and one for “Add to Cart.”

This small but mighty update lets you run a real shopping experience—great for bundling offers or letting clients build their own purchase path. No need to force a one-size-fits-all CTA.

Below is a screenshot of one of my Canva Coaching Templates with both a Buy It Now and Add To Cart CTA button. 

4. Unlimited Digital Download Products – No Product Limits

The most exciting update? Kajabi now offers a Digital Download product type that doesn't count against your product limit.

So if you're selling:

• Checklists

• Templates

• Audio files

• Swipe files

• Workbooks
  ...you can now create an unlimited product catalog without upgrading your Kajabi plan or using a separate tool.

This makes it insanely easy to build a storefront filled with high-value, low-ticket offers—perfect for generating income and leads.

Right now I have about 50+ digital products listed and it only uses up one out of my total product count of 15 for the growth plan.

Why This Matters for Coaches & Course Creators

If you're a coach, you’re already selling transformation. But what if you could also sell tools that support that transformation—on autopilot?

Think:

• Journals for your mindset coaching program

• Templates for fellow business coaches

• Swipe files that make content creation easier for your clients

Each product becomes a paid lead magnet—giving value, earning revenue, and building trust before they ever book a call or join your course.

And now, you don’t need Etsy or Shopify to make it happen.

My Setup: From Etsy to a Full Kajabi Store

I used to rely on Etsy and the Kajabi Marketplace to sell my template collections. They worked, but they split my traffic and diluted my brand.

Now, everything happens right on my website—with a cohesive look and user experience. And more importantly, I own the customer journey from first click to final checkout.

Want to see the templates I sell on my Kajabi storefront?
🔗 Browse My Kajabi Template Gallery and here you can see my Canva Templates for Coaches. 

Final Thoughts: Kajabi Just Became a Digital Product Powerhouse

If you’ve been duct-taping your digital product business together, it’s time to simplify. With these new features, Kajabi now lets you:

✅ Build a fully branded storefront
✅ Sell unlimited digital downloads
✅ Offer multi-product checkouts
✅ Use modern sales page flows (no redirects, better UX)

In short, Kajabi has finally evolved into a legit digital ecommerce platform for coaches and course creators.

💡 Want to start building your storefront today?
🎁 Get access to Kajabi free for 30 days with my exclusive extended trial plus you'll get my bonus Digital Marketing Vault packed with scripts, templates, trainings, stock images, CTA's and content frameworks. 

📌 Affiliate Disclaimer: If you sign up using my link, I may receive a commission at no extra cost to you. I only promote tools I personally use and trust.